How RAKAN Built an Online-to-Offline Growth Pilot That Achieved 5,321% ROAS
RAKAN needed proof that online campaigns could drive real outlet revenue. Kawan Elite helped launch a controlled O2O pilot across selected outlets, achieving 5,321% ROAS and measurable outlet-level growth before wider rollout.
4
Pilot Outlets Tested
+4.5%
Additional Revenue Growth
+0.5%
Growth During Sales Drop
5,321%
ROAS Achieved
Share this success story:
The Situation
RAKAN needed proof that online traffic could drive real outlet revenue
In 2020, RAKAN wanted to increase outlet foot traffic and purchase revenue, but needed a controlled MVP before scaling the approach across all outlets.
At the time, RAKAN had 16 outlets. Instead of launching everywhere, Kawan Elite proposed a 3-month pilot across 4 outlets, with the remaining 12 outlets used as a comparison benchmark.
The goal was clear: prove whether online-to-offline campaigns could create measurable revenue impact at outlet level, not just clicks, reach, or enquiries.
The pilot was designed to prove one thing clearly — whether digital campaigns could move real outlet revenue before wider rollout.
Unproven O2O Model
RAKAN needed proof that digital campaigns could drive real outlet visits and revenue.
Scaling Risk
Rolling out across all 16 outlets without validation could waste budget and effort.
Outlet-Level Measurement Gap
Performance had to be measured by revenue impact, not only clicks, reach, or engagement.
Need for Controlled Proof
A pilot structure was needed to compare 4 campaign outlets against 12 non-pilot outlets.
What We Built
From challenge to execution
A structured breakdown of how Kawan Elite turned the situation into a working system — through clear actions, connected execution, and measurable outputs.
01
Phase 01
Designing the O2O Pilot Model
We structured a 3-month MVP across 4 pilot outlets before any wider rollout.
02
Phase 02
Building the Campaign Flow
We connected digital ads, offer messaging, and outlet visit intent into one online-to-offline journey.
03
Phase 03
Tracking Outlet Revenue Impact
We compared 4 pilot outlets against 12 non-pilot outlets to measure actual revenue movement.
04
Phase 04
Turning Results into Scale Proof
We used campaign ROAS and outlet-level revenue data to validate whether the model was ready to scale.
The Results
What the growth engine produced
4
Pilot Outlets Tested
The O2O model was validated through a controlled MVP before wider rollout.
+4.5%
Additional Revenue Growth
Pilot outlets outperformed the 12 non-pilot outlets during the first 2 months.
+0.5%
Growth During Sales Drop
Pilot outlets still recorded growth in Month 3 when overall MoM sales dropped.
5,321%
ROAS Achieved
Paid ads spend was tied to measurable campaign return.
Why it Mattered
Together, these outcomes helped RAKAN prove that online-to-offline campaigns could move real outlet revenue — with 5,321% ROAS, stronger pilot outlet growth, and a clearer case for wider rollout.
Google Review
★★★★★
"
Most importantly is the business results — more than 400% growth on the first trial. KawanElite built a system, not just ran some ads. I can't wait to see what the next phase brings.
Services Delivered
What we used to get there
Project Evidence
From the engagement
Online demand translated into real outlet foot traffic.
Pilot activity connected campaign performance to in-store purchase behaviour.
Selected outlets were used to test the O2O model before wider rollout.
Share this success story:
More Growth Stories
More from Kawan Elite
3.8K+
The automated flow converted interest into structured trade-in submissions.
The MacBook trade-in engine connected search visibility, price checking, and automated trade-in requests into one conversion journey.
Read This Success Story Similar Project? Let's Talk
18 Months
Until all units were sold or rented.
Jerantut Square needed to make its commercial property opportunity clear to business owners and investors. See how the project turned online visibility into stronger market demand and full take-up.
Read This Success Story Similar Project? Let's Talk
500+
Turned online property interest into sales follow-up opportunities.
See how Taman Saujana Utama turned online property interest into 500+ buyer leads for its residential project, helping the developer capture stronger sales opportunities.
Read This Success Story Similar Project? Let's Talk