Search Engine Marketing Agency
Turn Search Intent into Measurable Revenue
Capture high-intent search demand and turn it into enquiries, leads, or sales — with campaigns built around conversion readiness, tracking, and reporting managed by SEM Agency Malaysia.
MOF #357-0002356673
Fit Discovery Call
No lock-in contract
Verified Result
5,321%
Return on Ad Spend · Paid Search Campaign
Industry avg: ~500%
92%
Client Retention Rate
Industry avg: ~50%
125%
Booking Growth · Regional Campaign
Industry avg: ~70%
5,213%
ROAS · Retailer
56%
CPC reduction on takeover
124%
Leads increase/month
303%
Attendee KPI · Dubai event
125%
Booking growth · Brunei
500+
Campaigns executed
WHY SEM SPEND LEAKS
Paid search can bring traffic.
But traffic does not mean qualified leads.
Most SEM problems are not caused by one weak ad. Budget usually leaks across the full chain — search intent, keyword structure, landing page readiness, conversion tracking, and lead follow-up across Google Ads, Microsoft Ads, and other paid search channels.
The real search intent is unclear
A keyword may look relevant, but the person searching may be comparing prices, learning DIY setup, looking for jobs, or not ready to enquire. Without search intent control, budget goes to the wrong clicks.
Campaign structure gets messy
When keywords, match types, ad groups, locations, devices, and bidding are not organised properly, paid search becomes hard to optimise. The account keeps spending, but the team cannot clearly see what is working.
Landing pages fail to convert
The ad may bring the right visitor, but the page does not answer fast enough, prove enough, or make the next step clear. The click is paid for, but the enquiry never happens.
A stronger SEM system fixes this. A stronger SEM system fixes this. Kawan Elite reviews the full chain — search demand, campaign setup, landing page readiness, tracking, and lead quality — before scaling spend.
When You Need This
Before increasing ad spend.
Before switching agency.
SEM Management is the right engagement when your business wants more enquiries from search engines, but needs better control over search intent, lead quality, tracking, and return on ad spend.
01
Already running SEM, but unsure what is working
Your campaigns are active and clicks are coming in, but the team cannot clearly tell which keywords, ads, locations, devices, or landing pages are producing qualified enquiries.
Existing paid search accounts · All business types
02
Getting leads, but the quality is inconsistent
Some enquiries look promising, but many are wrong-fit, low-budget, unclear, or not sales-ready. The issue may be search terms, offer angle, landing page copy, or lead follow-up — not just targeting.
Lead generation · B2B · High-ticket
03
Traffic is increasing, but enquiries do not follow
People are visiting the page, but not taking the next step. The gap may come from weak CTA placement, poor proof, slow page experience, unclear offer, or a landing page that does not match buyer intent.
Landing page conversion
04
Planning to launch paid search for a new offer
You are preparing to promote a product, service, location, campaign, or programme, and need the campaign structure, landing page, tracking, and reporting planned before spend begins.
Product launches · New service lines
05
Ready to scale budget, but not confident in tracking
You want to increase ad spend, but the current setup only reports traffic and leads. Before scaling, you need clearer visibility into conversion events, lead source, CRM follow-up, and actual business outcomes.
Tracking · CRM · Reporting
06
Comparing agencies and need a more complete SEM agency
You do not just need someone to adjust bids. You need a partner who can diagnose search intent, campaign structure, landing page readiness, tracking gaps, and reporting before proposing what to run.
Agency switch · Growth partner
What’s Included
How we build your SEM system
Most SEM spend leaks before it converts. Wrong keywords attract the wrong clicks. Weak landing pages lose interested buyers. Poor tracking hides what is actually working. We close these gaps so paid search becomes a measurable growth channel — not just an advertising expense.
Know what is broken before more budget is spent
Before any campaign is rebuilt, we audit your account structure, keyword match types, bid strategy, Quality Scores, landing page alignment, and conversion tracking gaps. You get a clear diagnosis of what is working, what is leaking budget, and what needs to be fixed first.
What this means for you
No more guessing why campaigns underperform. You see the exact gaps — before another ringgit is spent on the wrong foundation.
Ad copy that matches buyer intent, not just keywords
We write and test search ads around what the buyer is trying to do — compare, enquire, buy, book, or visit. Each message is built for the right stage of intent, then tested against real performance instead of assumptions.
What this means for you
Ads that speak to what your buyer actually wants at the moment they search — not generic copy that blends into the SERP.
Turn your existing customer data into a campaign advantage
We help activate useful first-party data such as CRM lists, website visitors, enquiry records, and past customer segments. This allows your SEM campaigns to retarget warmer audiences, exclude poor-fit traffic, and improve relevance over time.
What this means for you
Your existing data stops sitting idle. It becomes the targeting layer that reduces wasted spend and improves campaign precision.
Place every ringgit where it has the strongest chance to return
Bids are managed based on device, location, search intent, audience signal, timing, and conversion probability. Not set-and-forget. The goal is to protect budget, reduce waste, and move spend toward the searches most likely to produce outcomes.
What this means for you
Budget stops going to low-intent searches. Every adjustment is made to push spend toward the signals that actually convert.
Know which clicks become enquiries, leads, sales, or revenue
We connect campaign data with GA4, Google Ads, conversion events, and where possible, your CRM or sales records. This gives you clearer visibility on which keywords, campaigns, and landing pages are producing real business outcomes.
What this means for you
You stop reporting on clicks and impressions. You start reporting on leads, pipeline, and revenue — the numbers your board actually cares about.
Make sure the page earns the click your ad paid for
Traffic alone does not create growth. We review landing pages for message match, loading speed, content clarity, CTA placement, form friction, mobile experience, and conversion structure — so paid traffic has a proper chance to convert.
What this means for you
Clicks stop leaking at the landing page. The full SEM chain — from search to ad to page to conversion — is designed to hold together.
Trusted by businesses and institutions across Malaysia & the region
SEM Investment
SEM management plans built around spend, scope, and growth stage
Plans are starting points. Final scope depends on campaign complexity, tracking readiness, landing page condition, reporting depth, and coordination needs.
Lite Plan
For beginning revenue growth system. Full-funnel digital strategy with ads spent less than RM5,000.
Starting at
RM1,200
/ month management fee
Ad spend RM1,000–RM4,999/month · paid directly to networks
Google PPC Network
2,000 keywords · keyword research & selection
Campaign development, strategy & copywriting
Strategic bid management & A/B testing
GA4 integration & goal tracking
Monthly performance reporting
4+ years experienced consultant · 1 consultation/month
Most Popular
Pro Plan
For businesses scaling paid search with RM5,000–RM30,000/month ad spend and needing stronger optimisation, reporting, and conversion discipline.
Starting at
25%
of ad spend / month · or RM1,850 whichever is higher
Ad spend RM5,000–RM30,000/month · paid directly to networks
Google & Bing PPC · Local Services Ads
10,000 keywords · audience match & customer match
Remarketing · Google Shopping management
Display ad creatives · ConnectedTV ad (one-time)
Website conversion analysis reporting
International PPC campaign management
8+ years experienced consultant · 2 consultations/month
Elite Plan
For high-volume advertisers spending RM30,001+/month across multiple campaigns, markets, outlets, or conversion goals.
Starting at
20%
of ad spend / month + RM500 platform fee
Ad spend RM30,001+/month · paid directly to networks
Full platform coverage incl. Google Shopping & CTV
10,000 keywords · up to 4 A/B test variants
Custom display ad sets · CTV 15+30 sec videos
1 landing page template setup included
Real-time performance dashboard
Multi-market & multi-outlet campaign management
15+ years experienced consultant · 3 consultations/month
Not sure which plan fits your situation?
Tell us your ad spend, goals, and current setup — we’ll map the right scope before any commitment.
MOF Registered Supplier · #357-0002356673 · No lock-in contract
*All plans require a one-time account and tracking setup fee. View full setup and pricing details →
Why Kawan Elite
More than Search Engine Marketing (SEM) Management
We build growth engines that compound — not campaigns that expire when the budget runs out.
Revenue-Tied Reporting
Every report maps spend to pipeline outcomes — leads, sales, revenue. Not vanity metrics. You’ll always know exactly what your SEM investment is returning.
System-First Approach
We don’t just run ads. We build the tracking infrastructure, attribution layer, and optimisation loop that makes every campaign smarter over time.
Dedicated Account Ownership
A single senior consultant owns your account from audit to reporting — with direct access, not an account coordinator who relays messages to someone else.
Regional Execution Capability
Campaigns executed across Malaysia, Singapore, Brunei, and Dubai. If your growth is regional, our infrastructure already supports it — no setup delays.
How we compare
Kawan Elite vs In-House vs Typical Agency
Kawan Elite
Best
In-House
Typical Agency
Can I see what my money is actually producing?
95
Know which channel drives value
40
Basic GA4 · no attribution
55
Monthly PDF report
Do they specialise — or just cover the basics?
98
200+ projects · 18yr track
30
1–2 staff, stretched
60
Generalist team
Will they fix problems fast — or make me wait?
90
Real-time bid adjustment
35
Slow approval cycles
50
Monthly reviews only
Are they accountable to outcomes — or just delivery?
95
Results tied to your P&L
65
Accountable · capacity-limited
35
Deliverables, not outcomes
This Service In Practice
See how it works in a real engagement
A reference case from a completed project using this service.
Professional Services & Consulting · MalaysiaLatitude Bespoke’s lead generation was attracting too many low-fit enquiries. Kawan Elite helped rebuild the website into a premium mid-funnel lead engine, improving qualification, conversion flow, and high-value project acquisition.
3M+
The campaign expanded visibility among premium interior design audiences.
7-Figure
One closed project reached 7-figure sales value
Real Estate & Property Management · United Arab EmiratesSignatureHomes Dubai needed to attract serious Malaysian investors to its Dubai real estate expo. See how the campaign turned online property interest into 319 qualified roadshow attendees.
793k
Built strong market visibility for the expo.
319
Turned online investor interest into real roadshow attendance.
Client Reviews
What our clients say
★★★★★
Google“
Most importantly is the business results — more than 400% growth on the first trial. KawanElite built a system, not just ran some ads. I can’t wait to see what the next phase brings.
Vince Lee
Group CEO, Pasaraya RAKAN
★★★★★
Google“
KawanElite is not only a website developer — they’re more like a Marketing Guru. They planned and executed a whole rounded strategy that actually moved our numbers.
Jason Tee
Managing Director, Jaya Depan Group
★★★★★
Google“
Great teamwork and experience with Kawan Elite. The execution was professional, structured, and delivered exactly what we needed. Hope to be partners again in the future.
Dr. Huda Farhana
Forest Research Institute Malaysia (FRIM)
★★★★★
Google“
The result was fantastic — it drew quality leads throughout the 2-day event. I got both buyers and agencies seeking collaboration. Exceeded our KPI significantly.
Justin Low
Sales Director, Signature Homes Dubai
★★★★★
Google“
Kawan elite is a well organized, responsive team. Their sophisticated learning management syatems and portal administration training are the best in the field
Encik Ahmad Fathan
System Manager, Malaysia Productivity Corporation (MPC)
Common Questions
Frequently asked questions
Still have questions?
Talk directly to a senior consultant and get clarity on whether Search Engine Marketing (SEM) Management is the right growth channel for your business.
5,321%
Best-in-class ROAS · connected growth result
92%
Client retention rate
MOF #357-0002356673 · Elite Growth Tech Sdn Bhd
Full Feature Breakdown
Complete SEM plan specifications
Use this table to compare plans and identify the right scope for your business. All items marked ✓ are included in the monthly management fee.
| Features | Lite | Pro Popular | Enterprise |
|---|---|---|---|
| Investment | |||
| Ad Spend Limit | RM1,000 – RM4,999/month ad spend (paid to networks) | RM5,000-RM30,000/month ad spend (paid to networks) | RM30,000+/monthly ad spend (paid to networks) |
| Ads Account Setup & Conversions Tracking Integrations (1 time setup per network) | RM2,500+ | RM2,900+ | RM3,800+ |
| Initial Campaign Investment (Month 1) | RM 2,400 (First Month’s Management including Campaign Planning) | RM 4,500 (First Month’s Management, including Campaign Planning, Creative Development) | RM 11,600 (First Month’s Management, including Campaign Planning, Creative Development) |
| Progressive monthly management cost | RM 1,200 | RM1,850 or 25% of ads spend, whichever is higher | 20% of ad spend + RM500/mo. platform fee |
| Included Platforms/Networks | |||
| Google PPC Network | ✔ | ✔ | ✔ |
| Google Local Services Ads | ✔ | ✔ | |
| Bing PPC Networks | ✔ | ✔ | |
| Google Text Ad Remarketing & Banner Remarketing | ✔ | ✔ | |
| Google customer match & audience match | ✔ | ✔ | |
| Google Shopping Management | ✔ | ✔ | |
| Management Deliverables | |||
| Driving campaigns results for SMEs, Corporate and Governments | ✔ | ✔ | ✔ |
| Initial campaign development & strategy | ✔ | ✔ | ✔ |
| Advanced keyword research and selection | 2,000 Keywords | 5,000 Keywords | 10,000 Keywords |
| Industry analysis | ✔ | ✔ | ✔ |
| Ad campaign copywriting | ✔ | ✔ | ✔ |
| Ad copy performance A/B testing | Up to 1 | Up to 2 | Up to 4 |
| Ongoing keyword development and tweaking | ✔ | ✔ | ✔ |
| Dynamic keyword insertion into ads | ✔ | ✔ | ✔ |
| Google analytics integration & goal tracking | ✔ | ✔ | ✔ |
| Strategic bid management | ✔ | ✔ | ✔ |
| PPC account settings monitoring (Ex. Geotargeting) | ✔ | ✔ | ✔ |
| 15-mins Personal consultations per month | 1 | 2 | 3 |
| Monitoring clicks, conversions and click fraud activity | ✔ | ✔ | ✔ |
| Setup and management of rule-based bidding | ✔ | ✔ | ✔ |
| International PPC campaign management (Addtl. fees may apply) | ✔ | ✔ | |
| Creative Deliverables | |||
| Setup of 1 Landing Page template | ✔ | ||
| Display Ad Creatives (One Time - No Edit) | One Time: 2 sets rapid display ads – 16 ads total | One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total | |
| Connected TV Commercial Ads (One Time - No Edit) | One Time: 1 15-second rapid ConnectedTV ad | One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) | |
| International Campaigns (SEM Only) - Each additional language monthly management cost | RM685 | RM685 | |
| Performance Reporting | |||
| Monthly performance & analysis reporting | ✔ | ✔ | ✔ |
| Website conversion analysis reporting | ✔ | ✔ | |
| Real time performance reporting dashboard | ✔ | ||
| Add Ons | |||
| Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included | RM1,500/month | RM1,500/month | RM1,500/month |
| Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included | RM1,875/month | RM1,875/month | RM1,875/month |
| B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included | RM3,000/month | RM3,000/month | RM3,000/month |
| Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits | RM2,250/month | RM2,250/month | RM2,250/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds | RM600/month | RM600/month | RM600/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing | RM850/month | RM850/month | RM850/month |
| ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds | RM750/month | RM750/month | RM750/month |
| ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds | RM950/month | RM950/month | RM950/month |
| Social Media Advertising | From RM1,200/month | From RM1,200/month | From RM1,200/month |
| Landing page performance testing | From RM3,750/month | From RM3,750/month | From RM3,750/month |
| Template landing page | From RM1,800/page | From RM1,800/page | From RM1,800/page |
| Custom Landing Page | From RM3,800/page | From RM3,800/page | From RM3,800/page |
| Translation Services | By Quote | By Quote | By Quote |
| Website conversion analysis implementation | By Quote | By Quote | By Quote |
Need a custom scope or have specific questions? WhatsApp +6017-792-2540 →
