Facebook Ads Agency Malaysia
Turn Facebook audiences into consistent leads and sales
Facebook is Malaysia’s largest social media platform — but reach alone doesn’t generate revenue. We audit your Meta Pixel, build the audience architecture, and set up proper tracking before a single ringgit goes to Meta. Whether you’re running retail promotions, lead generation, Click-to-WhatsApp campaigns, or multi-outlet traffic drives, we build the system behind the results.
MOF #357-0002356673
Fit Discovery Call
No lock-in contract
Performance Metrics
5,321%
Return-on-ads-spent
Full MarTech · retailer
303%
Event attendee KPI achieved
Dubai Property Roadshow · Four Seasons KL
50,000+
User registrations
MPC ADI programme
5,321%
ROAS · Paid Search
56%
CPC reduction on takeover
124%
Leads increase/month
303%
Attendee KPI · Dubai event
125%
Booking growth · Brunei
500+
Campaigns executed
The Real Problem
Most Facebook Ads do not fail
because the audience is too small.
Many businesses boost posts, run broad targeting, or chase cheap leads. But if the audience, offer, creative, landing path, WhatsApp flow, retargeting, tracking, and follow-up are not connected, the campaign may produce activity without producing real sales opportunities.
Misdiagnosis 01
“We just need more reach.”
Reach helps, but reach alone does not create buyers.
Real issue: the ads are visible, but the offer is not strong enough to make people act.
Misdiagnosis 02
“Facebook leads are low quality.”
Lead quality is often weak when the form, message, CTA, qualification, or follow-up process is too loose.
Real issue: the campaign collects leads, but does not filter or route them properly.
Misdiagnosis 03
“The ads are running, but we cannot see what is working.”
Clicks, likes, and enquiries are not enough. You need to know which audience, creative, offer, placement, and funnel path is creating real business results.
Real issue: the campaign is active, but tracking is not guiding decisions.
A proper Facebook Advertising System connects audience targeting, creative testing, retargeting, lead capture, tracking, and optimisation into one measurable growth path.
When You Need This
When your business needs Facebook to produce more than comments.
Facebook Advertising Services are right when you want to turn audience attention into leads, sales, bookings, WhatsApp conversations, store visits, remarketing audiences, or campaign growth.
01
You want Facebook Ads, not random post boosting
You need proper targeting, campaign structure, creative direction, budget control, Meta Pixel setup, tracking, and optimisation.
B2B · Corporate · High-ticket
02
You get leads, but sales says they are weak
Your campaign may be attracting people, but the offer, form, CTA, WhatsApp flow, or follow-up process is not qualifying them well.
Lead generation · Sales pipeline
03
You sell to local, retail, property, education, F&B, service, or consumer audiences
Your buyers are active on Facebook. You need the right angle, audience, placement, and retargeting system to move them toward action.
Campaign launch · B2B offer
04
You need retargeting for warm audiences
You want to reach people who visited your website, engaged with your page, watched your videos, clicked your ads, or messaged your business.
Tracking · Pipeline visibility
05
You need to test before scaling budget
You want to know which creative, offer, audience, placement, or message deserves more spend.
Audience testing · Offer testing
06
You want Facebook to support a real sales campaign
You are promoting a product, event, property, outlet, service, seasonal offer, registration drive, or lead generation campaign.
Pre-launch · Growth system
What’s Included
What our Facebook Advertising service includes
We start with what you need to measure — then build the campaign system around that.
Audit & Baseline
Before any campaign launches, we review your existing Meta Ads account, Meta Pixel configuration, and attribution setup. We identify wasted spend, broken tracking, and unusable audience data — and fix the foundation before touching the budget.
What this means for you
Most Facebook accounts run with Pixel errors that skew attribution and cause the algorithm to optimise for the wrong signals. Finding these first means every ringgit after that is working correctly.
Audience Architecture
We build layered audience systems matched to your campaign objective — cold audiences by interest, behaviour, and demographics; custom audiences from your customer data; lookalike audiences for scale; and retargeting audiences for warm visitors and past enquiries. For multi-outlet and retail clients, we add location-based audience layers by outlet, region, or radius.
What this means for you
Facebook’s ad platform is only as effective as the audience strategy behind it. Broad interest targeting with no layering is how budgets disappear without traceable results.
Creative Strategy
We define the creative direction — format, copy angle, visual treatment, CTA structure — based on campaign objective and audience stage. For conversion campaigns, every creative element is designed to work together toward a single measurable action, not just to look good in the feed.
What this means for you
Creative that doesn’t match where the audience is in the funnel produces low click-through rates, high CPCs, and poor conversion regardless of spend level.
Campaign Setup & Pixel Coordination
We build the full campaign structure in Meta Ads Manager — objectives, ad sets, placements, bidding logic, budget architecture — and coordinate Meta Pixel and Conversions API setup to ensure attribution is accurate from day one. For Click-to-WhatsApp campaigns, we also set up message templates, audience segmentation, and lead capture coordination.
What this means for you
Proper campaign architecture means the Meta algorithm gets the right signals to optimise against. Poor structure and Pixel gaps are the most common reasons well-funded campaigns underperform.
Ongoing Optimisation & Budget Control
We monitor performance continuously — adjusting audience segments, creative variants, bid strategies, budget allocation, and placement performance as live data comes in. Underperforming elements are cut systematically. Winning combinations are scaled with discipline.
What this means for you
Facebook campaigns degrade without active management. Creative fatigue, audience saturation, and algorithm shifts are ongoing — structured optimisation is what keeps results compounding rather than declining.
Reporting, Intelligence & Pipeline Review
Monthly reports cover reach, CPM, CPC, leads or conversions, cost per result, WhatsApp conversation starts (where applicable), and ROAS where conversion tracking is in place. Every report includes campaign-level analysis and a forward recommendation — built for decision makers, not just marketing teams.
What this means for you
Reporting that stops at impressions and reach tells you nothing about whether the campaign is generating commercial value. Our reports connect spend to outcomes.
Trusted by businesses and institutions across Malaysia & the region
Facebook Ads Investment
Facebook Advertising Services Management Plans
Facebook Ads work best when audience architecture, creative, tracking, and optimisation run as a connected system. Our management tiers scale with campaign complexity, ad spend, and reporting requirements.
Lite Plan
For businesses starting with Facebook Ads or running a single focused campaign objective
Starting at
RM1,200
/ month management fee
Ad spend RM1,000–RM4,999/month · paid directly to networks
Up to 1 Meta ad account
Up to 3 ad campaigns
Creative direction and ad brief (1 brief set)
A/B testing, 1 variant
Basic remarketing audience setup
Meta (IG) Ads conversion tracking
Monthly performance report
1× 15-min consultation/month
4+ years experienced account consultant
Most Popular
Pro Plan
For businesses running consistent Facebook campaigns and needing structured optimisation, lead quality tracking, and retargeting
Starting at
25%
of ad spend / month · or RM1,850 whichever is higher
Ad spend RM5,000–RM30,000/month · paid directly to networks
Up to 1 Meta ad account
Up to 6 ad campaigns
Campaign architecture across funnel stages
Lead Gen Form setup and optimisation
A/B testing, up to 2 variants
Creative direction — up to 2 brief sets
Monthly and conversion analysis reporting
8+ years experienced consultant · 2 consultations/month (15-min each)
Elite Plan
For retail chains, multi-outlet operators, corporate, high-ticket, regional, or government-linked Facebook campaigns requiring a complete paid social growth system
Starting at
20%
of ad spend / month + RM500 platform fee
Ad spend RM30,001+/month · paid directly to networks
Advanced campaign architecture across multiple objectives
Up to 2 social platforms
Up to 10 ad campaigns
Custom display ad sets · CTV 15+30 sec videos
1 landing page template setup included
Advanced campaign architecture
Real-time performance dashboard
Multi-market & multi-outlet campaign management
15+ years experienced consultant · 3 consultations/month (15-min each)
Not sure which plan fits your situation?
Tell us your ad spend, goals, and current setup — we’ll map the right scope before any commitment.
MOF Registered Supplier · #357-0002356673 · No lock-in contract
*All plans require a one-time account and tracking setup fee. View full setup and pricing details →
Why Kawan Elite
More than Facebook Advertising Services
We build growth engines that compound — not campaigns that expire when the budget runs out.
Revenue-Tied Reporting
Every report maps spend to pipeline outcomes — leads, sales, revenue. Not vanity metrics. You’ll always know exactly what your investment is returning.
System-First Approach
We don’t just run ads. We build the tracking infrastructure, attribution layer, and optimisation loop that makes every campaign smarter over time.
Dedicated Account Ownership
A single senior consultant owns your account from audit to reporting — with direct access, not an account coordinator who relays messages to someone else.
Regional Execution Capability
Campaigns executed across Malaysia, Singapore, Brunei, and Dubai. If your growth is regional, our infrastructure already supports it — no setup delays.
How we compare
Kawan Elite vs In-House vs Typical Agency
Kawan Elite
Best
In-House
Typical Agency
Can I see what my money is actually producing?
95
Know which channel drives value
40
Basic GA4 · no attribution
55
Monthly PDF report
Do they specialise — or just cover the basics?
98
200+ projects · 18yr track
30
1–2 staff, stretched
60
Generalist team
Will they fix problems fast — or make me wait?
90
Real-time bid adjustment
35
Slow approval cycles
50
Monthly reviews only
Are they accountable to outcomes — or just delivery?
95
Results tied to your P&L
65
Accountable · capacity-limited
35
Deliverables, not outcomes
Client Reviews
What our clients say
★★★★★
“
Most importantly is the business results — more than 400% growth on the first trial. KawanElite built a system, not just ran some ads. I can’t wait to see what the next phase brings.
Vince Lee
Group CEO, Pasaraya RAKAN
★★★★★
“
KawanElite is not only a website developer — they’re more like a Marketing Guru. They planned and executed a whole rounded strategy that actually moved our numbers.
Jason Tee
Managing Director, Jaya Depan Group
★★★★★
“
Great teamwork and experience with Kawan Elite. The execution was professional, structured, and delivered exactly what we needed. Hope to be partners again in the future.
Dr. Huda Farhana
Forest Research Institute Malaysia (FRIM)
★★★★★
“
The result was fantastic — it drew quality leads throughout the 2-day event. I got both buyers and agencies seeking collaboration. Exceeded our KPI significantly.
Justin Low
Sales Director, Signature Homes Dubai
★★★★★
“
Kawan elite is a well organized, responsive team. Their sophisticated learning management systems and portal administration training are the best in the field
Encik Ahmad Fathan
System Manager, Malaysia Productivity Corporation (MPC)
Common Questions
Frequently asked questions
Still have questions?
Talk directly to a senior consultant and get clarity on whether Facebook Advertising Services is the right growth channel for your business.
5,321%
Best-in-class ROAS · connected growth result
92%
Client retention rate
30min
Fit Discovery · 30-minute project-fit conversation
MOF #357-0002356673 · Elite Growth Tech Sdn Bhd
Full Feature Breakdown
Complete Facebook Advertising Services specifications
Compare the scope of each Facebook Advertising Services plan based on ad spend level, campaign complexity, tracking requirements, creative support, and reporting depth.
| Features | Lite | Pro Popular | Enterprise |
|---|---|---|---|
| Investment | |||
| Ad Spend Limit | RM1,000 – RM4,999/month ad spend (paid to networks) | RM5,000-RM30,000/month ad spend (paid to networks) | RM30,000+/monthly ad spend (paid to networks) |
| Ads Account Setup & Conversions Tracking Integrations (1 time setup per network) | RM2,500+ | RM2,900+ | RM3,800+ |
| Initial Campaign Investment (Month 1) | RM 2,400 (First Month’s Management including Campaign Planning) | RM 4,500 (First Month’s Management, including Campaign Planning, Creative Development) | RM 11,600 (First Month’s Management, including Campaign Planning, Creative Development) |
| Progressive monthly management cost | RM 1,200 | RM1,850 or 25% of ads spend, whichever is higher | 20% of ad spend + RM500/mo. platform fee |
| Included Platform(s) | |||
| Number of platforms included | Up to 1 | Up to 2 | Up to 2 |
| Facebook Advertising Platform | ✔ | ✔ | ✔ |
| Instagram Advertising Platform | ✔ | ✔ | ✔ |
| LinkedIn Advertising Platform | ✔ | ✔ | ✔ |
| Twitter Advertising Platform | ✔ | ✔ | ✔ |
| TikTok Advertising Platform | ✔ | ✔ | ✔ |
| Pinterest Advertising Platform | ✔ | ✔ | ✔ |
| Management Deliverables | |||
| Dedicated Social Media advertising account manager | ✔ | ✔ | ✔ |
| Driving campaigns results for SMEs, Corporate and Governments | ✔ | ✔ | ✔ |
| Initial campaign development & strategy | ✔ | ✔ | ✔ |
| Number of active advertising campaigns | Up to 3 | Up to 6 | Up to 10 |
| Audience analysis | ✔ | ✔ | ✔ |
| Ad campaign copywriting | ✔ | ✔ | ✔ |
| Ad copy performance A/B testing | ✔ | ✔ | ✔ |
| Ongoing campaign testing and optimization | Up to 2 | Up to 4 | Up to 8 |
| Dynamic ad format testing | ✔ | ✔ | ✔ |
| International campaign management | Upon Request as Add-on | Upon Request as Add-on | Upon Request as Add-on |
| Monitoring clicks, conversions, and fraud activity | ✔ | ✔ | ✔ |
| 15-mins Personal consultations per month | 1 | 2 | 3 |
| Monitoring clicks, conversions and click fraud activity | ✔ | ✔ | ✔ |
| Setup and management of rule-based bidding | ✔ | ✔ | ✔ |
| International PPC campaign management (Addtl. fees may apply) | ✔ | ✔ | |
| Monitoring of ad comments | From RM600+/month | From RM900+/month | From RM1200+/month |
| Social Platform Targeting Capabilities (Specifics Vary By Platform) | |||
| Interest targeting | ✔ | ✔ | ✔ |
| Demographic targeting (age, gender +) | ✔ | ✔ | ✔ |
| Profession targeting | ✔ | ✔ | ✔ |
| Location based targeting | ✔ | ✔ | ✔ |
| Behavioural targeting | ✔ | ✔ | ✔ |
| Custom audience targeting | ✔ | ✔ | ✔ |
| Lookalikes audience targeting | ✔ | ✔ | ✔ |
| Customer data targeting | ✔ | ✔ | ✔ |
| Creative Deliverables | |||
| Setup of 1 Landing Page template | ✔ | ||
| Social Ad Creatives – Copywriting & Design | Up to 1 set | Up to 1 set | Up to 3 set |
| Display Ad Creatives (One Time) | One Time: Up to 3 sets of rapid display creatives – 9 banners total creative banner (3 aspect ratios per set) - no client edit | One Time: Up to 5 sets of rapid display creatives – 15 creative banners total (3 aspect ratios per set) - no client edit | One Time: Up to 5 sets of custom display creatives – 15 creative banners total (3 aspect ratios per set) - up to 2 edits by clients |
| Connected TV Commercial Ads (One Time) | One Time: 1 15-second rapid ConnectedTV ad video x 3 aspect ratios = 3 videos (no client edit) | One Time: 1 Set of Rapid CTV Ads Videos 15 + 30 Seconds (2 videos x aspect ratios = 6 videos in total) - up to 2 edits by clients | |
| Ongoing Advertising Creative | up to 2 complimentary banner / month (no-edit) | up to 2 complimentary banner / month (no-edit) | up to 2 complimentary banner / month (no-edit) |
| Performance Reporting | |||
| Monthly performance & analysis reporting | ✔ | ✔ | ✔ |
| Website conversion analysis reporting | ✔ | ✔ | |
| Real time performance reporting dashboard | ✔ | ||
| Add Ons | |||
| 3 sets of rapid display creatives – 9 banners total creative banner (3 aspect ratios per set) - no client edit | RM1,250/month | RM1,250/month | RM1,250/month |
| Additional Platform(s) | RM650/month/platform | RM650/month/platform | RM650/month/platform |
| 5 sets of rapid display creatives – 15 creative banners total (3 aspect ratios per set) - no client edit | RM1,950/month | RM1,950/month | RM1,950/month |
| 1 set of custom display creatives – 3 creative banners total (3 aspect ratios per set) - up to 2 edits by clients | RM2,250/month | RM2,250/month | RM2,250/month |
| 3 sets of custom display creatives – 9 creative banners total (3 aspect ratios per set) - up to 2 edits by clients | RM3,675/month | RM3,675/month | RM3,675/month |
| 1 set 15-second rapid ConnectedTV ad video x 3 aspect ratios = 3 videos (no client edit) | RM960/month | RM960/month | RM960/month |
| 1 set 15-second custom ConnectedTV ad video x 3 aspect ratios = 3 videos (up to 2 edits) | RM1450/month | RM1450/month | RM1450/month |
| 1 set 30-seconds rapid ConnectedTV ad video x 3 aspect ratios = 3 videos (no client edit) | RM1250/month | RM1250/month | RM1250/month |
| 1 set 30-seconds custom ConnectedTV ad video x 3 aspect ratios = 3 videos (up to 2 edits) | RM1,950/month | RM1,950/month | RM1,950/month |
| Landing page performance testing | From RM3,750/month | From RM3,750/month | From RM3,750/month |
| Template landing page | From RM1,800/page | From RM1,800/page | From RM1,800/page |
| Custom Landing Page | From RM3,800/page | From RM3,800/page | From RM3,800/page |
| Translation Services | By Quote | By Quote | By Quote |
| Website/App conversion analysis implementation | By Quote | By Quote | By Quote |
Need a custom scope or have specific questions? WhatsApp +6017-792-2540 →
