How MPC ADI Generated 50,000+ Bakat Registrations in 6 Months
Kawan Elite helped MPC ADI turn nationwide awareness into 50,000+ Bakat registrations in 6 months through audience segmentation, multi-channel acquisition, and registration-focused optimisation.
10M+
Program Impressions
6
Months Acquisition Rollout
5
Segments Priority Audiences
50K+
Bakat Registrations
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The Situation
A national workforce programme needed to turn public awareness into completed Bakat registrations.
Malaysia Produktivity Corporation’s Akademi Dalam Industri Program needed to drive large-scale Bakat registrations across Malaysia within a defined campaign period.
The audience was not one simple group. The campaign needed to reach workers, youths, TVET graduates, OKU communities, and single housewives with messaging that made the programme clear, accessible, and worth registering for.
MPC ADI needed a campaign system that could reach different audience groups and convert awareness into completed registrations.
Public Awareness Needed to Become Action
The campaign needed to move people beyond awareness and guide them toward registration.
Multiple Audience Groups Had Different Motivations
Workers, youths, TVET graduates, OKU communities, and single housewives needed different entry points into the programme.
Registration Momentum Needed to Be Sustained
The campaign had to maintain visibility and conversion focus across a 6-month period.
Scale Required More Than Basic Promotion
A 50,000-registration target required structured acquisition, messaging, tracking, and optimisation.
What We Built
From challenge to execution
A structured breakdown of how Kawan Elite turned the situation into a working system — through clear actions, connected execution, and measurable outputs.
01
Phase 01
Defining the Registration Funnel
We clarified the path from public awareness to completed Bakat registration.
02
Phase 02
Segmenting Priority Audiences
We shaped campaign messaging for workers, youths, TVET graduates, OKU communities, and single housewives.
03
Phase 03
Running Nationwide Multi-Channel Acquisition
We activated campaign coverage across multiple digital channels to build registration momentum.
04
Phase 04
Optimising Toward Completed Registrations
We focused campaign activity toward completed registrations, not just traffic or engagement.
The Results
What the growth engine produced
10M+
Program Impressions
Built nationwide visibility for the Bakat registration campaign.
6
Months Acquisition Rollout
Sustained registration momentum across the campaign period.
5
Segments Priority Audiences
Reached workers, youths, TVET graduates, OKU communities, and single housewives.
50K+
Bakat Registrations
Exceeded the campaign KPI target for completed registrations.
Why it Mattered
The campaign turned nationwide visibility into completed Bakat registrations by connecting audience segmentation, multi-channel acquisition, and registration-focused optimisation into one measurable funnel.
Google Review
★★★★★
"
Kawan elite is a well organized, responsive team. Their sophisticated learning management syatems and portal administration training are the best in the field
Services Delivered
What we used to get there
Project Evidence
From the engagement
Campaign creative introduced the Bakat programme offer and guided audiences toward registration.
Video content helped explain the ADI programme in a clearer, more accessible way.
On-ground programme activity supported trust, participation, and public-sector delivery confidence.
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