LinkedIn Advertising Agency Malaysia

Turn LinkedIn Ads into a B2B Pipeline Growth System

Most LinkedIn campaigns fail because they target job titles without a proper offer, funnel, tracking, or follow-up system. We build LinkedIn advertising around your B2B buyer journey — from audience strategy and campaign architecture to Lead Gen Forms, conversion tracking, and pipeline reporting.

MOF #357-0002356673

Fit Discovery Call

No lock-in contract

Performance Metrics

Verified

124%

Leads increase / month

High-end B2B client lead generation

303%

Event attendee KPI achieved

Dubai Property Roadshow · Four Seasons KL

RM50M+

Revenue impact supported

Across client engagements

In this article

9 sections

Jump to

Section

5,321%

ROAS · Paid Search

56%

CPC reduction on takeover

124%

Leads increase/month

303%

Attendee KPI · Dubai event

125%

Booking growth · Brunei

500+

Campaigns executed

How we build your LinkedIn advertising growth system

Six disciplines. One connected B2B execution engine — from audience definition to lead capture, tracking, and pipeline reporting.

B2B Audience & Market Intelligence

We start by understanding your business model, decision-maker profile, buying committee, sales cycle, offer, and competitive position. LinkedIn Ads work best when the audience is narrow, valuable, and commercially relevant — not when the campaign simply targets everyone with a senior job title.

What this means for you

Your budget is focused on the people most likely to influence or make a buying decision — founders, directors, procurement teams, HR leaders, IT heads, industry specialists, or other defined professional segments.


Strategy Development

B2B Campaign Architecture & Funnel Strategy

We design the campaign structure before launch — awareness, consideration, lead generation, retargeting, and conversion pathways. Each campaign is mapped to a clear role in the buyer journey, not treated as a disconnected ad set.

What this means for you

Every campaign has a job. Some ads build credibility. Some educate. Some capture leads. Some retarget warm prospects. Your LinkedIn spend becomes a structured funnel instead of random professional traffic.


Crafting Winning Strategy

B2B Offer, Content & Creative Development

LinkedIn Ads are not won by targeting alone. We help shape the campaign offer — consultation, downloadable guide, event registration, demo request, audit, case study, whitepaper, or direct enquiry — then develop ad copy and creative that speak to business pain, urgency, and commercial value.

What this means for you

Your ads do not just say “contact us.” They give the right audience a business-relevant reason to respond.


Ads Campaign Design Process 768x576 1

Precision Launch & B2B Lead Capture Setup

We configure campaign objectives, targeting layers, ad formats, Lead Gen Forms, landing page paths, UTM structure, and conversion tracking. Format choice — Sponsored Content, Message Ads, Dynamic Ads, Text Ads, Document Ads — follows the campaign objective, not personal preference.

What this means for you

Your campaign launches with the right objective, the right audience, the right lead capture method, and the right tracking foundation.


Bid Management

Ongoing Optimisation & Budget Control

We monitor audience quality, CTR, CPC, CPL, form completion rate, landing page performance, lead quality signals, and campaign fatigue. Budget optimization shifts based on performance — not left untouched until the monthly report.

What this means for you

Your campaign improves over time. Weak audiences, weak creatives, and weak offers are identified early — before they quietly drain budget.


Continous Optimization

Reporting, Intelligence & Pipeline Review

Monthly reporting focuses on business outcomes: leads generated, lead quality, CPL, conversion rate, campaign source, audience segment, and next action. Where CRM or lead tracking is available, we connect campaign performance to pipeline movement.

What this means for you

You know which LinkedIn audience, offer, and campaign path is producing real business opportunities — not just impressions and clicks.


Transparent Reporting

Trusted by businesses and institutions across Malaysia & the region

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LinkedIn Advertising Service Management Plans

LinkedIn Ads require sharper targeting, stronger offers, and higher lead-value discipline than mass-market social advertising. Our management fee scales with campaign complexity, ad spend, and tracking requirements.

Lite Plan

For B2B businesses testing LinkedIn Ads with one focused campaign objective

Starting at

RM1,200

/ month management fee

Ad spend RM1,000–RM4,999/month · paid directly to networks

Up to 1 LinkedIn ad account

Up to 3 ad campaigns

A/B testing, 1 variant

Basic remarketing audience setup

Social Meida Ads conversion tracking

Monthly performance report

1× 15-min consultation/month

4+ years experienced account consultant

Most Popular

Pro Plan

For B2B companies that need consistent lead generation, offer testing, and campaign optimisation

Starting at

25%

of ad spend / month · or RM1,850 whichever is higher

Ad spend RM5,000–RM30,000/month · paid directly to networks

Up to 2 social platforms

Up to 6 ad campaigns

Audience segmentation by role, industry, seniority, company size, or matched audience

Lead Gen Form setup and optimisation

A/B testing, up to 2 variants

Display ad creatives, 2 sets one-time

Monthly and conversion analysis reporting

8+ years experienced consultant · 2 consultations/month (15-min each)

Elite Plan

B2B, regional, enterprise, event, or high-ticket campaigns requiring a complete LinkedIn growth system

Starting at

20%

of ad spend / month + RM500 platform fee

Ad spend RM30,001+/month · paid directly to networks

Up to 2 social platforms

Up to 10 ad campaigns

Custom display ad sets · CTV 15+30 sec videos

1 landing page template setup included

Advanced campaign architecture

Real-time performance dashboard

Multi-market & multi-outlet campaign management

15+ years experienced consultant · 3 consultations/month (15-min each)

Not sure which plan fits your situation?
Tell us your ad spend, goals, and current setup — we’ll map the right scope before any commitment.
MOF Registered Supplier · #357-0002356673 · No lock-in contract

Start with Fit Discovery

*All plans require a one-time account and tracking setup fee. View full setup and pricing details →

More than LinkedIn Advertising Service

We build growth engines that compound — not campaigns that expire when the budget runs out.

Revenue-Tied Reporting

Every report maps spend to pipeline outcomes — leads, sales, revenue. Not vanity metrics. You’ll always know exactly what your investment is returning.

System-First Approach

We don’t just run ads. We build the tracking infrastructure, attribution layer, and optimisation loop that makes every campaign smarter over time.

Dedicated Account Ownership

A single senior consultant owns your account from audit to reporting — with direct access, not an account coordinator who relays messages to someone else.

Regional Execution Capability

Campaigns executed across Malaysia, Singapore, Brunei, and Dubai. If your growth is regional, our infrastructure already supports it — no setup delays.

How we compare

Kawan Elite vs In-House vs Typical Agency

Kawan Elite

Best

In-House

Typical Agency

Can I see what my money is actually producing?

95

Know which channel drives value

40

Basic GA4 · no attribution

55

Monthly PDF report

Do they specialise — or just cover the basics?

98

200+ projects · 18yr track

30

1–2 staff, stretched

60

Generalist team

Will they fix problems fast — or make me wait?

90

Real-time bid adjustment

35

Slow approval cycles

50

Monthly reviews only

Are they accountable to outcomes — or just delivery?

95

Results tied to your P&L

65

Accountable · capacity-limited

35

Deliverables, not outcomes

What our clients say

★★★★★

Google

Most importantly is the business results — more than 400% growth on the first trial. KawanElite built a system, not just ran some ads. I can’t wait to see what the next phase brings.

Vince Lee RAKAN CEO

Vince Lee

Group CEO, Pasaraya RAKAN

★★★★★

Google

KawanElite is not only a website developer — they’re more like a Marketing Guru. They planned and executed a whole rounded strategy that actually moved our numbers.

Jason Tee Jaya Depan MD

Jason Tee

Managing Director, Jaya Depan Group

★★★★★

Google

Great teamwork and experience with Kawan Elite. The execution was professional, structured, and delivered exactly what we needed. Hope to be partners again in the future.

Dr Huda FRIM

Dr. Huda Farhana

Forest Research Institute Malaysia (FRIM)

★★★★★

Google

The result was fantastic — it drew quality leads throughout the 2-day event. I got both buyers and agencies seeking collaboration. Exceeded our KPI significantly.

Justin Low Dubai Sales Director

Justin Low

Sales Director, Signature Homes Dubai

★★★★★

Google

Kawan elite is a well organized, responsive team. Their sophisticated learning management syatems and portal administration training are the best in the field

Ahmad Fathan System Manager MPC

Encik Ahmad Fathan

System Manager, Malaysia Productivity Corporation (MPC)

Frequently asked questions

1. Is LinkedIn Ads suitable for every business?

No. LinkedIn Ads are usually better suited for B2B companies, high-ticket services, corporate offers, training providers, enterprise solutions, professional services, events, and niche decision-maker targeting. If your product is low-ticket or mass consumer-focused, Meta, TikTok, Google Search, or SEO may be more efficient.

2. Why are LinkedIn Ads more expensive than Meta or Google Ads?

LinkedIn gives access to professional targeting — job title, function, industry, company size, seniority, and professional profile data. That makes it powerful for B2B, but also more expensive per click. The goal is not cheap clicks — it is reaching higher-value decision-makers.

3. What types of LinkedIn Ads can we run?

LinkedIn supports Sponsored Content, Video Ads, Carousel Ads, Message Ads, Conversation Ads, Dynamic Ads, Text Ads, Document Ads, and Lead Gen Forms. The right format depends on whether your goal is awareness, website visits, engagement, lead generation, event registration, or conversion.

4. What are LinkedIn Lead Gen Forms?

Lead Gen Forms allow prospects to submit their details directly within LinkedIn, with the form pre-filled using their LinkedIn profile data. This reduces friction and makes it easier to collect professional lead information — useful for consultation offers, event registrations, and gated assets.

5. Should we use Lead Gen Forms or send traffic to a landing page?

Both can work. Lead Gen Forms reduce friction and are useful for gated assets, event registrations, and consultation offers. Landing pages are better when prospects need more context before converting. For serious B2B campaigns, we may test both and compare lead quality — not just cost per lead.

6. How long does it take to see results from LinkedIn Ads?

You may see impressions, clicks, and early leads within the first few weeks. Meaningful optimisation usually needs enough data across audiences, offers, creatives, and lead quality. We treat Month 1 as launch and learning, then optimise aggressively from Month 2 onward.

7. Can LinkedIn Ads generate high-quality B2B leads?

es — if the campaign has the right audience, offer, creative, lead capture method, and follow-up process. Weak offers and poor follow-up will still produce poor results even with good targeting. LinkedIn Ads are not magic. They are a system.

8. Do you manage LinkedIn Ads for events or webinars?

Yes. LinkedIn Ads can support corporate events, webinars, roadshows, B2B seminars, recruitment events, and professional programmes. We can structure campaigns for awareness, registration, retargeting, and post-event follow-up.

9. Can you integrate LinkedIn leads with CRM or automation?

Yes, depending on your stack. We can coordinate lead handoff into Google Sheets, CRM, email automation, or other workflows. Advanced integration or custom backend setup may be scoped separately.

Still have questions?

Talk directly to a senior consultant and get clarity on whether LinkedIn Advertising Service is the right growth channel for your business.

5,321%

Best-in-class ROAS · connected growth result

92%

Client retention rate

30min

Fit Discovery · 30-minute project-fit conversation

Get a Proposal →

or WhatsApp +6017-792-2540

MOF #357-0002356673 · Elite Growth Tech Sdn Bhd

Complete LinkedIn Advertising Service specifications

Compare the scope of each LinkedIn Advertising Service plan based on ad spend level, campaign complexity, tracking requirements, creative support, and reporting depth.

FeaturesLitePro PopularEnterprise
Investment
Ad Spend LimitRM1,000 – RM4,999/month ad spend (paid to networks)RM5,000-RM30,000/month ad spend (paid to networks)RM30,000+/monthly ad spend (paid to networks)
Ads Account Setup & Conversions Tracking Integrations (1 time setup per network)RM2,500+RM2,900+RM3,800+
Initial Campaign Investment (Month 1) RM 2,400 (First Month’s Management including Campaign Planning)RM 4,500 (First Month’s Management, including Campaign Planning, Creative Development)RM 11,600 (First Month’s Management, including Campaign Planning, Creative Development)
Progressive monthly management costRM 1,200RM1,850 or 25% of ads spend, whichever is higher20% of ad spend + RM500/mo. platform fee
Included Platform(s)
Number of platforms includedUp to 1Up to 2Up to 2
Facebook Advertising Platform
Instagram Advertising Platform
LinkedIn Advertising Platform
Twitter Advertising Platform
TikTok Advertising Platform
Pinterest Advertising Platform
Management Deliverables
Dedicated Social Media advertising account manager
Driving campaigns results for SMEs, Corporate and Governments
Initial campaign development & strategy
Number of active advertising campaignsUp to 3Up to 6Up to 10
Audience analysis
Ad campaign copywriting
Ad copy performance A/B testing
Ongoing campaign testing and optimizationUp to 2Up to 4Up to 8
Dynamic ad format testing
International campaign managementUpon Request as Add-onUpon Request as Add-onUpon Request as Add-on
Monitoring clicks, conversions, and fraud activity
15-mins Personal consultations per month123
Monitoring clicks, conversions and click fraud activity
Setup and management of rule-based bidding
International PPC campaign management (Addtl. fees may apply)
Monitoring of ad commentsFrom RM600+/monthFrom RM900+/monthFrom RM1200+/month
Social Platform Targeting Capabilities (Specifics Vary By Platform)
Interest targeting
Demographic targeting (age, gender +)
Profession targeting
Location based targeting
Behavioural targeting
Custom audience targeting
Lookalikes audience targeting
Customer data targeting
Creative Deliverables
Setup of 1 Landing Page template
Social Ad Creatives – Copywriting & DesignUp to 1 setUp to 1 setUp to 3 set
Display Ad Creatives (One Time)One Time: Up to 3 sets of rapid display creatives – 9 banners total creative banner (3 aspect ratios per set) - no client editOne Time: Up to 5 sets of rapid display creatives – 15 creative banners total (3 aspect ratios per set) - no client editOne Time: Up to 5 sets of custom display creatives – 15 creative banners total (3 aspect ratios per set) - up to 2 edits by clients
Connected TV Commercial Ads (One Time)One Time: 1 15-second rapid ConnectedTV ad video x 3 aspect ratios = 3 videos (no client edit)One Time: 1 Set of Rapid CTV Ads Videos 15 + 30 Seconds (2 videos x aspect ratios = 6 videos in total) - up to 2 edits by clients
Ongoing Advertising Creativeup to 2 complimentary banner / month (no-edit)up to 2 complimentary banner / month (no-edit)up to 2 complimentary banner / month (no-edit)
Performance Reporting
Monthly performance & analysis reporting
Website conversion analysis reporting
Real time performance reporting dashboard
Add Ons
3 sets of rapid display creatives – 9 banners total creative banner (3 aspect ratios per set) - no client editRM1,250/monthRM1,250/monthRM1,250/month
Additional Platform(s)RM650/month/platformRM650/month/platformRM650/month/platform
5 sets of rapid display creatives – 15 creative banners total (3 aspect ratios per set) - no client editRM1,950/monthRM1,950/monthRM1,950/month
1 set of custom display creatives – 3 creative banners total (3 aspect ratios per set) - up to 2 edits by clientsRM2,250/monthRM2,250/monthRM2,250/month
3 sets of custom display creatives – 9 creative banners total (3 aspect ratios per set) - up to 2 edits by clientsRM3,675/monthRM3,675/monthRM3,675/month
1 set 15-second rapid ConnectedTV ad video x 3 aspect ratios = 3 videos (no client edit)RM960/monthRM960/monthRM960/month
1 set 15-second custom ConnectedTV ad video x 3 aspect ratios = 3 videos (up to 2 edits)RM1450/monthRM1450/monthRM1450/month
1 set 30-seconds rapid ConnectedTV ad video x 3 aspect ratios = 3 videos (no client edit)RM1250/monthRM1250/monthRM1250/month
1 set 30-seconds custom ConnectedTV ad video x 3 aspect ratios = 3 videos (up to 2 edits)RM1,950/monthRM1,950/monthRM1,950/month
Landing page performance testingFrom RM3,750/monthFrom RM3,750/monthFrom RM3,750/month
Template landing pageFrom RM1,800/pageFrom RM1,800/pageFrom RM1,800/page
Custom Landing PageFrom RM3,800/pageFrom RM3,800/pageFrom RM3,800/page
Translation ServicesBy QuoteBy QuoteBy Quote
Website/App conversion analysis implementationBy QuoteBy QuoteBy Quote

Need a custom scope or have specific questions? WhatsApp +6017-792-2540 →