How Latitude Bespoke Built a Qualified Lead Engine That Generated 400+ Leads and a 7-Figure Project Win
Latitude Bespoke’s lead generation was attracting too many low-fit enquiries. Kawan Elite helped rebuild the website into a premium mid-funnel lead engine, improving qualification, conversion flow, and high-value project acquisition.
3M+
Targetted Impressions Reached
400+
Leads Generated
4
Sales Closed
7-Figure
Highest Project Win
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The Situation
Premium interior design leads were leaking before they became qualified enquiries
Latitude Bespoke served high-end interior design clients, but its lead generation system was attracting too many unqualified enquiries.
The website, ads, search, and social journey were not filtering prospects properly. Many visitors were sent directly to WhatsApp before they had enough context, budget clarity, or project fit.
Latitude needed a stronger lead engine — one that could educate prospects, qualify intent, and convert better-fit clients before the sales conversation started.
The issue was not traffic alone — it was the lack of a proper conversion journey for high-value interior design buyers.
Website Not Converting
The website did not guide premium prospects from interest to qualified enquiry clearly enough.
Unfiltered WhatsApp Leads
Prospects were pushed straight to WhatsApp before budget, project intent, or fit was understood.
Weak ICP Targeting
Ads, search, and social activity were not tightly aligned with high-value interior design buyers.
Too Many Junk Enquiries
Sales time was diluted by low-quality leads, while higher-value prospects needed a stronger decision journey.
What We Built
From challenge to execution
A structured breakdown of how Kawan Elite turned the situation into a working system — through clear actions, connected execution, and measurable outputs.
01
Phase 01
Diagnosing the Lead Leakage
We identified where the website, traffic channels, and WhatsApp flow were creating low-quality enquiries.
02
Phase 02
Rebuilding the Website as a Mid-Funnel Engine
We restructured the website to educate premium prospects, qualify project intent, and move serious buyers toward enquiry.
03
Phase 03
Building the AI Cost Estimator
We built an interactive estimator to help prospects understand project fit before starting a sales conversation.
04
Phase 04
Launching Targeted Go-to-Market Campaigns
We activated SEO and targeted ads around the right ICPs to drive better-fit traffic into the lead engine.
The Results
What the growth engine produced
3M+
Targetted Impressions Reached
The campaign expanded visibility among premium interior design audiences.
400+
Leads Generated
The new lead engine converted traffic into measurable enquiries.
4
Sales Closed
Qualified enquiries moved into real interior design project wins.
7-Figure
Highest Project Win
One closed project reached 7-figure sales value
Why it Mattered
Together, these outcomes gave Latitude Bespoke a stronger premium client acquisition system — turning traffic into qualified enquiries, sales conversations, and high-value project wins.
Google Review
★★★★★
"
I am genuinely glad to have met this outstanding marketing technology team. Their dedication and expertise significantly contributed to the success of our company's initiatives and boosted our conversion rates. I am so grateful for their hard work and professionalism that I treated the Kawan Elite team to a nice teatime as a small token of appreciation.
Services Delivered
What we used to get there
Project Evidence
From the engagement
The website was rebuilt into a premium mid-funnel journey for high-value interior design buyers.
The cost estimator helped prospects self-qualify by project type, size, style, and material expectations.
Latitude Bespoke needed its premium brand story to support trust before prospects entered the sales conversation.
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