How TyfonTech Improved Google Ads Efficiency with 56% Lower CPC and 47% More Conversions
TyfonTech needed Google Ads to generate conversions more efficiently. Kawan Elite helped rebuild campaign structure and optimisation, reducing CPC by 56% while increasing clicks, reach, and conversions.
123%
More Impressions
56%
Lower CPC
135%
More Clicks
47%
More Conversions
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The Situation
Google Ads was spending too much before converting enough
TyfonTech needed Google Ads to reach more potential customers and generate conversions more efficiently.
The campaign was facing high cost per click and weak conversion performance, making it harder to scale results without increasing ad spend pressure.
The priority was to rebuild campaign efficiency — improving targeting, creative testing, tracking, and CPC control so more traffic could convert at a lower cost.
The challenge was not only getting more reach — it was turning paid traffic into conversions more efficiently.
High Click Cost
CPC was too high, limiting how far the Google Ads budget could go.
Weak Conversion Efficiency
Paid traffic was not converting strongly enough against the campaign spend.
Limited Scaling Room
Increasing results required better efficiency, not just more budget.
Campaign Structure Gap
Targeting, keywords, ads, and optimisation needed a stronger performance structure.
What We Built
From challenge to execution
A structured breakdown of how Kawan Elite turned the situation into a working system — through clear actions, connected execution, and measurable outputs.
01
Phase 01
Auditing Campaign Efficiency
We reviewed CPC, traffic quality, conversion flow, and campaign structure to identify performance leakage.
02
Phase 02
Rebuilding the Google Ads Structure
We refined targeting, keywords, ad groups, and campaign setup for stronger cost control and conversion intent.
03
Phase 03
Optimising Ads and Search Intent
We improved ad messaging and keyword alignment to attract better-fit clicks at lower cost.
04
Phase 04
Tracking and Scaling Performance
We monitored performance data and optimised continuously to increase impressions, clicks, and conversions.
The Results
What the growth engine produced
123%
More Impressions
The campaign gained stronger visibility in search.
56%
Lower CPC
Click cost was reduced, helping the budget reach further.
135%
More Clicks
Better targeting and ads drove more traffic.
47%
More Conversions
Improved campaign efficiency translated into more actions.
Why it Mattered
Together, these outcomes helped TyfonTech make Google Ads more efficient — lowering CPC, increasing reach, driving more clicks, and generating more conversions without relying only on higher spend.
Google Review
★★★★★
"
1. I've got my friend told me my business ads is keep coming up on his phone. He thought my business is getting bigger and bigger, actually I just spend the same marketing budget before but this time with KawanElite. 2. I am getting busy with sales call from leads, too busy until i have to prepare quotation for my leads in the car. 3. The report they prepared for us is truly what we are looking for. How many people converted to become leads with the marketing budget I spent.
Services Delivered
What we used to get there
Project Evidence
From the engagement
The campaign supported a real service business with physical customer touchpoints.
Behind the campaign was a hands-on technical team ready to convert demand into service jobs.
Behind the ads was a hands-on technical team ready to convert demand into service jobs.
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