TikTok Advertising Agency Malaysia
Turn TikTok Attention into Measurable Growth
Most brands use TikTok to post content. We use it to build a growth channel — audience architecture, creative direction, conversion tracking, and reporting that connects every ringgit of ad spend to a result worth reporting.
MOF #357-0002356673
Fit Discovery Call
No lock-in contract
Performance Metrics
125%
Booking growth
Full MarTech · Brunei Barber Chain
303%
Event attendee KPI achieved
Dubai Property Roadshow · Four Seasons KL
50,000+
User registrations
MPC ADI programme
5,321%
ROAS · Paid Search
56%
CPC reduction on takeover
124%
Leads increase/month
303%
Attendee KPI · Dubai event
125%
Booking growth · Brunei
500+
Campaigns executed
What’s Included
How we build your TikTok advertising growth system
Six disciplines. One connected execution system — from short-form creative strategy to campaign setup, tracking, optimisation, and business reporting.
Audience & Offer Strategy
We start by understanding your business objective, target audience, buying trigger, offer, and conversion path. TikTok rewards content that earns attention before it asks for anything. That means the audience signal, the offer, and the creative must be built together — not assembled separately after the campaign goes live.
What this means for you
Your campaign starts with a clear commercial role: generate leads, drive sales, push event registrations, build product awareness, or retarget warm audiences — not just accumulate views.
Campaign Architecture & Funnel Strategy
We structure campaigns inside TikTok Ads Manager based on objective: reach, traffic, lead generation, conversions, app promotion, sales, or retargeting. Each campaign is mapped to a specific role in your buyer journey. Budget allocation, audience layers, and bidding strategy are set before launch — not adjusted reactively after spend starts.
What this means for you
Your TikTok budget is not thrown into one generic campaign. It is structured around what each campaign needs to deliver.
Creative Architecture
TikTok Ads live or die by the creative. We plan the hook, message sequence, visual direction, offer framing, CTA, and ad variation structure before the campaign goes live. The goal is not to look overly corporate; the goal is to communicate fast, feel native to the platform, and move the right audience toward action.
What this means for you
Your ads are not random short videos. They are structured creative assets designed for attention, relevance, and measurable campaign outcomes.
Pixel & Conversion Setup
We coordinate TikTok Pixel installation, conversion event configuration, UTM structure, and lead capture paths before the campaign launches. Where TikTok Instant Forms are relevant for in-app lead capture, we set those up and connect them to your follow-up workflow.
What this means for you
Optimisation is based on real conversion signals — not impressions, reach, or instinct. Every lead and conversion is trackable from day one.
Ongoing Optimisation & Budget Control
We monitor creative fatigue, hook retention, CTR, CPM, CPL, ROAS where available, audience performance, and campaign pacing. Where organic content is performing well, Spark Ads can amplify it to a targeted paid audience without breaking the native feel. Underperforming creatives are flagged and replaced — we do not wait for the monthly report to act.
What this means for you
Your campaign improves over time. Budget shifts to what is working. Weak creative is caught early before it drains spend generating only views.
Reporting, Intelligence & Pipeline Review
Monthly reporting covers what matters commercially: spend, reach, leads generated, conversions, cost per result, creative performance signals, audience segment performance, and recommended next actions. Where e-commerce, CRM, or sales data is connected, we report against pipeline and revenue outcomes.
What this means for you
You know which creative angles, audiences, and campaign structures are driving real business results — not just which videos got the most likes.
Trusted by businesses and institutions across Malaysia & the region
TikTok Ads Investment
TikTok Advertising Service Management Plans
TikTok Ads require more than media buying. Creative direction, testing speed, tracking setup, and optimisation discipline are what turn attention into measurable outcomes.
Lite Plan
For businesses testing TikTok Ads with one focused campaign objective
Starting at
RM1,200
/ month management fee
Ad spend RM1,000–RM4,999/month · paid directly to networks
Up to 1 TikTok ad account
Up to 3 ad campaigns
Creative direction and ad brief (1 brief set)
A/B testing, 1 variant
Basic remarketing audience setup
TikTok Ads conversion tracking
Monthly performance report
1× 15-min consultation/month
4+ years experienced account consultant
Most Popular
Pro Plan
For brands that need consistent lead generation, product sales, or event-driven campaigns
Starting at
25%
of ad spend / month · or RM1,850 whichever is higher
Ad spend RM5,000–RM30,000/month · paid directly to networks
Up to 1 TikTok ad account
Up to 6 ad campaigns
Campaign architecture across funnel stages
Lead Gen Form setup and optimisation
A/B testing, up to 2 variants
Creative direction — up to 2 brief sets
Monthly and conversion analysis reporting
8+ years experienced consultant · 2 consultations/month (15-min each)
Elite Plan
For retail chains, e-commerce brands, regional campaigns, or high-volume conversion systems
Starting at
20%
of ad spend / month + RM500 platform fee
Ad spend RM30,001+/month · paid directly to networks
Advanced campaign architecture across multiple objectives
Up to 2 social platforms
Up to 10 ad campaigns
Custom display ad sets · CTV 15+30 sec videos
1 landing page template setup included
Advanced campaign architecture
Real-time performance dashboard
Multi-market & multi-outlet campaign management
15+ years experienced consultant · 3 consultations/month (15-min each)
Not sure which plan fits your situation?
Tell us your ad spend, goals, and current setup — we’ll map the right scope before any commitment.
MOF Registered Supplier · #357-0002356673 · No lock-in contract
*All plans require a one-time account and tracking setup fee. View full setup and pricing details →
Why Kawan Elite
More than TikTok Advertising Service
We build growth engines that compound — not campaigns that expire when the budget runs out.
Revenue-Tied Reporting
Every report maps spend to pipeline outcomes — leads, sales, revenue. Not vanity metrics. You’ll always know exactly what your investment is returning.
System-First Approach
We don’t just run ads. We build the tracking infrastructure, attribution layer, and optimisation loop that makes every campaign smarter over time.
Dedicated Account Ownership
A single senior consultant owns your account from audit to reporting — with direct access, not an account coordinator who relays messages to someone else.
Regional Execution Capability
Campaigns executed across Malaysia, Singapore, Brunei, and Dubai. If your growth is regional, our infrastructure already supports it — no setup delays.
How we compare
Kawan Elite vs In-House vs Typical Agency
Kawan Elite
Best
In-House
Typical Agency
Can I see what my money is actually producing?
95
Know which channel drives value
40
Basic GA4 · no attribution
55
Monthly PDF report
Do they specialise — or just cover the basics?
98
200+ projects · 18yr track
30
1–2 staff, stretched
60
Generalist team
Will they fix problems fast — or make me wait?
90
Real-time bid adjustment
35
Slow approval cycles
50
Monthly reviews only
Are they accountable to outcomes — or just delivery?
95
Results tied to your P&L
65
Accountable · capacity-limited
35
Deliverables, not outcomes
Client Reviews
What our clients say
★★★★★
Google“
Most importantly is the business results — more than 400% growth on the first trial. KawanElite built a system, not just ran some ads. I can’t wait to see what the next phase brings.
Vince Lee
Group CEO, Pasaraya RAKAN
★★★★★
Google“
KawanElite is not only a website developer — they’re more like a Marketing Guru. They planned and executed a whole rounded strategy that actually moved our numbers.
Jason Tee
Managing Director, Jaya Depan Group
★★★★★
Google“
Great teamwork and experience with Kawan Elite. The execution was professional, structured, and delivered exactly what we needed. Hope to be partners again in the future.
Dr. Huda Farhana
Forest Research Institute Malaysia (FRIM)
★★★★★
Google“
The result was fantastic — it drew quality leads throughout the 2-day event. I got both buyers and agencies seeking collaboration. Exceeded our KPI significantly.
Justin Low
Sales Director, Signature Homes Dubai
★★★★★
Google“
Kawan elite is a well organized, responsive team. Their sophisticated learning management syatems and portal administration training are the best in the field
Encik Ahmad Fathan
System Manager, Malaysia Productivity Corporation (MPC)
Common Questions
Frequently asked questions
Most TikTok campaigns fail because the creative, audience, tracking, and offer are not built together. Brands run generic video ads to broad audiences with no conversion tracking and wonder why the views do not turn into leads or sales. TikTok rewards relevance and speed of communication — when creative, targeting, and measurement are aligned, the results compound. When they are not, budget produces views and nothing else.
Boosting posts is not the same as running a structured advertising system. Boosted posts amplify what already exists with minimal audience control and no conversion tracking. A managed TikTok Ads system involves campaign objective selection, funnel-stage targeting, creative direction for performance, TikTok Pixel setup, lead capture configuration, and ongoing optimisation based on real conversion data — not just reach and engagement signals.
No. TikTok is no longer only a youth entertainment platform. But the campaign still needs to match how people consume content there: fast hooks, native short-form creative, strong visuals, and clear reasons to act.
We set up TikTok Pixel, conversion events, UTM parameters, and where applicable, lead form tracking before the campaign launches. This gives us a cleaner signal on what drove action — not just what drove views. For campaigns where last-click attribution undersells TikTok’s role, we review assisted conversions and post-view behaviour to give a fuller picture of contribution.
Most categories can work on TikTok when the creative approach is right. The question is not whether your product looks good on camera — it is whether there is a fast, clear, relevant reason for someone to stop scrolling and pay attention. We help identify that angle during the audience and offer strategy stage before any creative brief is written.
Yes, TikTok Ads need video creative. We can help with creative direction, hooks, ad copy, and campaign angle planning. Actual video production can be provided by your team, our team, creators, or scoped separately depending on the plan.
Spark Ads allow brands to amplify existing organic TikTok posts as paid ads. Paid views, comments, shares, likes, and follows are attributed back to the original organic post — keeping the content native to the platform rather than appearing as a separate ad unit. This works particularly well when an organic post is already generating strong engagement and you want to extend its reach to a defined paid audience.
Early signals — reach, engagement, clicks, and initial leads — typically appear within the first two weeks. Meaningful optimisation usually needs four to eight weeks of data across creative variations, audience segments, and conversion paths. We treat Month 1 as launch and learning, then optimise aggressively from Month 2 onward. Creative refresh is critical on TikTok — ad fatigue happens faster here than on most platforms.
Yes, depending on your stack. TikTok Instant Form submissions can be routed to Google Sheets, CRM, or email automation workflows. Advanced CRM integration may be scoped separately depending on your system and lead volume.
For testing, we usually recommend enough budget to generate meaningful data across creative variations and audiences. Smaller budgets can test direction, but stronger optimisation needs enough spend to compare hooks, audiences, and conversion paths properly.
Yes, but regulated categories may require extra compliance review, platform policy checking, landing page review, account structure planning, and disclaimer handling. Approval is always subject to TikTok’s advertising policies and platform review.
Still have questions?
Talk directly to a senior consultant and get clarity on whether TikTok Advertising Service is the right growth strategy for your business.
5,321%
Best-in-class ROAS · connected growth result
92%
Client retention rate
MOF #357-0002356673 · Elite Growth Tech Sdn Bhd
Full Feature Breakdown
Complete TikTok Advertising Service specifications
Compare the scope of each TikTok Advertising Service plan based on ad spend level, campaign complexity, tracking requirements, creative support, and reporting depth.
| Features | Lite | Pro Popular | Enterprise |
|---|---|---|---|
| Investment | |||
| Ad Spend Limit | RM1,000 – RM4,999/month ad spend (paid to networks) | RM5,000-RM30,000/month ad spend (paid to networks) | RM30,000+/monthly ad spend (paid to networks) |
| Ads Account Setup & Conversions Tracking Integrations (1 time setup per network) | RM2,500+ | RM2,900+ | RM3,800+ |
| Initial Campaign Investment (Month 1) | RM 2,400 (First Month’s Management including Campaign Planning) | RM 4,500 (First Month’s Management, including Campaign Planning, Creative Development) | RM 11,600 (First Month’s Management, including Campaign Planning, Creative Development) |
| Progressive monthly management cost | RM 1,200 | RM1,850 or 25% of ads spend, whichever is higher | 20% of ad spend + RM500/mo. platform fee |
| Included Platform(s) | |||
| Number of platforms included | Up to 1 | Up to 2 | Up to 2 |
| Facebook Advertising Platform | ✔ | ✔ | ✔ |
| Instagram Advertising Platform | ✔ | ✔ | ✔ |
| LinkedIn Advertising Platform | ✔ | ✔ | ✔ |
| Twitter Advertising Platform | ✔ | ✔ | ✔ |
| TikTok Advertising Platform | ✔ | ✔ | ✔ |
| Pinterest Advertising Platform | ✔ | ✔ | ✔ |
| Management Deliverables | |||
| Dedicated Social Media advertising account manager | ✔ | ✔ | ✔ |
| Driving campaigns results for SMEs, Corporate and Governments | ✔ | ✔ | ✔ |
| Initial campaign development & strategy | ✔ | ✔ | ✔ |
| Number of active advertising campaigns | Up to 3 | Up to 6 | Up to 10 |
| Audience analysis | ✔ | ✔ | ✔ |
| Ad campaign copywriting | ✔ | ✔ | ✔ |
| Ad copy performance A/B testing | ✔ | ✔ | ✔ |
| Ongoing campaign testing and optimization | Up to 2 | Up to 4 | Up to 8 |
| Dynamic ad format testing | ✔ | ✔ | ✔ |
| International campaign management | Upon Request as Add-on | Upon Request as Add-on | Upon Request as Add-on |
| Monitoring clicks, conversions, and fraud activity | ✔ | ✔ | ✔ |
| 15-mins Personal consultations per month | 1 | 2 | 3 |
| Monitoring clicks, conversions and click fraud activity | ✔ | ✔ | ✔ |
| Setup and management of rule-based bidding | ✔ | ✔ | ✔ |
| International PPC campaign management (Addtl. fees may apply) | ✔ | ✔ | |
| Monitoring of ad comments | From RM600+/month | From RM900+/month | From RM1200+/month |
| Social Platform Targeting Capabilities (Specifics Vary By Platform) | |||
| Interest targeting | ✔ | ✔ | ✔ |
| Demographic targeting (age, gender +) | ✔ | ✔ | ✔ |
| Profession targeting | ✔ | ✔ | ✔ |
| Location based targeting | ✔ | ✔ | ✔ |
| Behavioural targeting | ✔ | ✔ | ✔ |
| Custom audience targeting | ✔ | ✔ | ✔ |
| Lookalikes audience targeting | ✔ | ✔ | ✔ |
| Customer data targeting | ✔ | ✔ | ✔ |
| Creative Deliverables | |||
| Setup of 1 Landing Page template | ✔ | ||
| Social Ad Creatives – Copywriting & Design | Up to 1 set | Up to 1 set | Up to 3 set |
| Display Ad Creatives (One Time) | One Time: Up to 3 sets of rapid display creatives – 9 banners total creative banner (3 aspect ratios per set) - no client edit | One Time: Up to 5 sets of rapid display creatives – 15 creative banners total (3 aspect ratios per set) - no client edit | One Time: Up to 5 sets of custom display creatives – 15 creative banners total (3 aspect ratios per set) - up to 2 edits by clients |
| Connected TV Commercial Ads (One Time) | One Time: 1 15-second rapid ConnectedTV ad video x 3 aspect ratios = 3 videos (no client edit) | One Time: 1 Set of Rapid CTV Ads Videos 15 + 30 Seconds (2 videos x aspect ratios = 6 videos in total) - up to 2 edits by clients | |
| Ongoing Advertising Creative | up to 2 complimentary banner / month (no-edit) | up to 2 complimentary banner / month (no-edit) | up to 2 complimentary banner / month (no-edit) |
| Performance Reporting | |||
| Monthly performance & analysis reporting | ✔ | ✔ | ✔ |
| Website conversion analysis reporting | ✔ | ✔ | |
| Real time performance reporting dashboard | ✔ | ||
| Add Ons | |||
| 3 sets of rapid display creatives – 9 banners total creative banner (3 aspect ratios per set) - no client edit | RM1,250/month | RM1,250/month | RM1,250/month |
| Additional Platform(s) | RM650/month/platform | RM650/month/platform | RM650/month/platform |
| 5 sets of rapid display creatives – 15 creative banners total (3 aspect ratios per set) - no client edit | RM1,950/month | RM1,950/month | RM1,950/month |
| 1 set of custom display creatives – 3 creative banners total (3 aspect ratios per set) - up to 2 edits by clients | RM2,250/month | RM2,250/month | RM2,250/month |
| 3 sets of custom display creatives – 9 creative banners total (3 aspect ratios per set) - up to 2 edits by clients | RM3,675/month | RM3,675/month | RM3,675/month |
| 1 set 15-second rapid ConnectedTV ad video x 3 aspect ratios = 3 videos (no client edit) | RM960/month | RM960/month | RM960/month |
| 1 set 15-second custom ConnectedTV ad video x 3 aspect ratios = 3 videos (up to 2 edits) | RM1450/month | RM1450/month | RM1450/month |
| 1 set 30-seconds rapid ConnectedTV ad video x 3 aspect ratios = 3 videos (no client edit) | RM1250/month | RM1250/month | RM1250/month |
| 1 set 30-seconds custom ConnectedTV ad video x 3 aspect ratios = 3 videos (up to 2 edits) | RM1,950/month | RM1,950/month | RM1,950/month |
| Landing page performance testing | From RM3,750/month | From RM3,750/month | From RM3,750/month |
| Template landing page | From RM1,800/page | From RM1,800/page | From RM1,800/page |
| Custom Landing Page | From RM3,800/page | From RM3,800/page | From RM3,800/page |
| Translation Services | By Quote | By Quote | By Quote |
| Website/App conversion analysis implementation | By Quote | By Quote | By Quote |
Need a custom scope or have specific questions? WhatsApp +6017-792-2540 →
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