Pasaraya RAKAN Joined Forces with Kawan Elite to drive O2O revenue for new outlets opening
Wholesale Trade
Malaysia
Enterprise
Challenges
Pasaraya Rakan faced a significant challenge in driving revenue for its new outlets. As a Malaysian wholesale supermarket catering to F&B businesses, the goal was to increase store traffic and enhance online-to-offline (O2O) revenue streams. The challenge was to create a strong marketing strategy that would attract customers to the newly opened branches and achieve substantial growth in a competitive retail environment.
Solutions
To tackle this challenge, Pasaraya Rakan collaborated with Kawan Elite to develop a comprehensive digital marketing strategy. This included leveraging various digital tools and services such as strategic planning, online infrastructure development, geo-location store locators, and effective use of social media platforms like Facebook and Google Store Locators. Through focused efforts in data and conversion tracking, SEO, email marketing, and targeted advertising campaigns, the partnership successfully generated 4.6 million ad impressions, directed 14,000 potential customers to store locations, achieved a 5.3% return on ad spend, and saw a remarkable 91% increase in branch revenue month-over-month. The campaign's success not only boosted immediate sales but also established a robust framework for future marketing endeavors.
Most importantly is the business results that KawanElite have created, more than 400% growth on the first trial, i cant wait to see what ...
Vince Lee
Group CEO, Pasaraya Rakan
