Over 500+ Buyer Leads Generated for Taman Saujana Utama Project
Real Estate & Property Management
Malaysia
Growth
Challenges
In a strategic effort to transform the real estate landscape in Pahang, visionary developer Jaya Depan collaborated with the Pahang State Government and PKNP to launch an ambitious development of 393 residential units in Jerantut — including projects such as Taman Saujana Utama Fasa 1A.
While the project’s vision was strong, reaching the right audience posed a challenge. The goal wasn’t just to promote property availability — it was to make these homes accessible and appealing to qualified local buyers, many of whom were first-time homeowners. To achieve this, Jaya Depan needed a digital strategy that could generate awareness, build trust, and convert interest into actionable leads — effectively bridging the gap between government-backed initiatives and real market engagement.
Solutions
To help Jaya Depan reach potential homeowners across Pahang, KawanElite designed an integrated digital campaign focused on visibility, engagement, and conversion. The strategy centered around building awareness for the new developments — particularly Taman Saujana Utama Fasa 1A — while driving qualified leads through targeted online channels.
1. Localized Audience Targeting
We began by mapping out key buyer demographics across Jerantut and neighboring districts. By using precise geo-targeting and behavior-based segmentation, the campaign reached audiences most likely to qualify and express interest in affordable home ownership under the state’s development initiatives.
2. Storytelling Through Digital Creatives
Each ad was crafted to highlight the real benefits of the project — from community growth to quality of living — rather than just square footage or pricing. This storytelling approach humanized the project and connected deeply with families and young buyers.
3. Multi-Platform Lead Generation Campaign
We activated coordinated campaigns across Facebook, Google, and WhatsApp — ensuring prospects could learn, engage, and register effortlessly. A central landing page consolidated inquiries, supported by real-time tracking and analytics for better lead qualification.
4. Continuous Optimization and Insights
Throughout the campaign, we closely monitored performance data to refine audience segments, creative messaging, and ad placements. This data-led approach reduced cost per lead and maximized the reach among serious homebuyers.
Together, these initiatives helped Jaya Depan move beyond traditional marketing limitations — successfully connecting the state-backed development with real, ready-to-act buyers and positioning the brand as a forward-thinking leader in Pahang’s property market.
Kawanelite is not only a website developer to us but more likely a Marketing Guru by planning and executing the whole rounded ….
Jason Tee
Managing Director, Jaya Depan Group
