Google Advertising Agency

Turn Google Ads into a Measurable Growth System

Kawan Elite helps businesses plan, launch, track, and optimise Google advertising campaigns across Search, Display, YouTube, Performance Max, and remarketing — with conversion tracking, landing page alignment, and reporting built into the system.

Get a Proposal See Our Google Ads System

MOF #357-0002356673

Fit Discovery Call

No lock-in contract

Verified Result

Live

5,321%

Return on Ad Spend · Paid Google Ads Campaign

Industry avg: ~500%

56%

CPC reduction after takeover

Industry avg: ~30%

125%

Booking Growth · Regional Campaign

Industry avg: ~70%

In this article

9 sections

1

Dummy

Jump to

Section

5,321%

ROAS · Paid Search

56%

CPC reduction on takeover

124%

Leads increase/month

303%

Attendee KPI · Dubai event

125%

Booking growth · Brunei

500+

Campaigns executed

What’s Included

How We Engineer Your Google Advertising System

Most Google Ads budgets do not fail because the platform is weak. They fail because the system around the campaign is incomplete. We close these gaps so Google Advertising becomes a measurable growth channel — not just media spend inside an ad account.

Know what is leaking before more budget is spent

Before campaigns are launched or rebuilt, we audit your Google Ads account, campaign structure, targeting, bidding setup, conversion actions, audience signals, landing page alignment, and reporting gaps.

What this means for you

No more guessing why Google Ads underperform. You see the structural gaps clearly before more budget is pushed into the wrong setup.

Structure campaigns by role, not by random ad types

We plan campaigns based on business objective, funnel stage, audience intent, location, budget, and channel role.

Search, Display, YouTube, Performance Max, and remarketing should not run as disconnected campaigns. Each campaign must have a clear job — capture demand, build awareness, re-engage visitors, support store visits, or drive enquiries.

What this means for you

Your Google Ads becomes easier to manage, easier to optimise, and easier to understand. Every campaign has a reason to exist.

Turn your existing customer data into a campaign advantage

We help activate useful first-party data such as CRM lists, website visitors, enquiry records, and past customer segments. This allows your SEM campaigns to retarget warmer audiences, exclude poor-fit traffic, and improve relevance over time.

What this means for you

Your existing data stops sitting idle. It becomes the targeting layer that reduces wasted spend and improves campaign precision.

Place every ringgit where it has the strongest chance to return

Bids are managed based on device, location, search intent, audience signal, timing, and conversion probability. Not set-and-forget. The goal is to protect budget, reduce waste, and move spend toward the searches most likely to produce outcomes.

What this means for you

Budget stops going to low-intent searches. Every adjustment is made to push spend toward the signals that actually convert.

Know which clicks become leads, sales, bookings, or enquiries

We connect Google Ads with GA4, Google Tag Manager, conversion events, UTM structure, form submissions, WhatsApp clicks, call clicks, and where possible, CRM or sales records.

This creates clearer visibility on which campaigns, audiences, keywords, assets, and landing pages are producing meaningful business outcomes.

What this means for you

You stop reporting only on clicks and impressions. You start seeing which campaign actions contribute to leads, pipeline, revenue, or store-level outcomes.

Make sure the page earns the click your ad paid for

Traffic alone does not create growth. We review landing pages for message match, loading speed, content clarity, CTA placement, form friction, mobile experience, and conversion structure.

Then we report performance in a way that supports decisions — what to scale, what to stop, what to test, and what to fix next.

What this means for you

Your Google Advertising system becomes connected from ad impression to click, landing page, conversion, and reporting.

Trusted by businesses and institutions across Malaysia & the region

Google Ads Investment

Google Advertising management plans

Your Google Ads investment should match the complexity of the system required.
Our plans are structured around ad spend level, campaign scope, tracking readiness, reporting needs, and the amount of optimisation required to make the system useful.

Lite Plan

Best for focused campaigns with a simple offer, limited campaign structure, and clear conversion objective.

Starting at

RM1,200

/ month management fee

Ad spend RM1,000–RM4,999/month · paid directly to networks

Google Search campaign management

Basic Google Display campaign support

Campaign strategy and ad copywriting

A/B testing, 1 variant

Basic remarketing audience setup

GA4 integration and goal tracking

Google Ads conversion tracking

Monthly performance report

1× 15-min consultation/month

Get a Proposal View full feature specs

More than Google Advertising Service

We build growth engines that compound — not campaigns that expire when the budget runs out.

Revenue-Tied Reporting

Every report maps spend to pipeline outcomes — leads, sales, revenue. Not vanity metrics. You’ll always know exactly what your investment is returning.

System-First Approach

We don’t just run ads. We build the tracking infrastructure, attribution layer, and optimisation loop that makes every campaign smarter over time.

Dedicated Account Ownership

A single senior consultant owns your account from audit to reporting — with direct access, not an account coordinator who relays messages to someone else.

Regional Execution Capability

Campaigns executed across Malaysia, Singapore, Brunei, and Dubai. If your growth is regional, our infrastructure already supports it — no setup delays.

How we compare

Kawan Elite vs In-House vs Typical Agency

Kawan Elite

Best

In-House

Typical Agency

Can I see what my money is actually producing?

Know which channel drives value

Basic GA4 · no attribution

Monthly PDF report

Do they specialise — or just cover the basics?

200+ projects · 18yr track

1–2 staff, stretched

Generalist team

Will they fix problems fast — or make me wait?

Real-time bid adjustment

Slow approval cycles

Monthly reviews only

Are they accountable to outcomes — or just delivery?

Results tied to your P&L

Accountable · capacity-limited

Deliverables, not outcomes

Client Reviews

System Manager, Malaysia Productivity Corporation (MPC)

Common Questions

Frequently asked questions

1. Are you a Google Ads agency Malaysia?

Yes. Kawan Elite provides Google Ads planning, setup, management, tracking, and optimisation services for Malaysian businesses and selected regional campaigns.

We manage Google Advertising as a system — covering campaign structure, Search, Display, YouTube, Performance Max, remarketing, conversion tracking, landing page alignment, and reporting.

2. What is the difference between SEM and Google Advertising?

SEM usually focuses on paid search campaigns, where users search for keywords on Google and click on sponsored results.

Google Advertising is broader. It can include Google Search Ads, Display Ads, YouTube Ads, Performance Max, remarketing, Shopping campaigns, Gmail, Discover, and other placements within the Google Ads ecosystem.

For Kawan Elite, the SEM page focuses on search intent. This Google Advertising page covers the wider Google Ads system.

3. Do you manage Google Display Advertising?

Yes. We manage Google Display Advertising campaigns, including audience targeting, remarketing, placement review, creative direction, banner asset coordination, and performance optimisation.
Display works best when it is part of a wider journey, not when it is treated as random banner exposure

4. Do you manage YouTube Ads?

Yes. We can plan and manage YouTube Ads as part of your Google Advertising strategy.

YouTube is useful for awareness, education, remarketing, and video-based storytelling. Its effectiveness depends on the strength of your video assets, message clarity, targeting, and campaign objective.

5. Can you help with Google Ads conversion tracking?

Yes. Conversion tracking is a key part of our Google Advertising service.
We can support GA4, Google Tag Manager, Google Ads conversion actions, UTM structure, form submission tracking, WhatsApp click tracking, call tracking, button click tracking, and Looker Studio reporting.

6. Can you guarantee leads or sales from Google Ads?

No responsible agency should guarantee exact leads, sales, ROAS, or revenue from Google Ads.
Performance depends on demand, competition, offer strength, budget, landing page quality, tracking accuracy, and sales follow-up. What we provide is a structured optimisation system, transparent reporting, and honest recommendations based on campaign data.

7. How much should we spend on Google Ads?

It depends on your industry, location, competition, campaign objective, and conversion value.
Some businesses can validate demand with a smaller testing budget. More competitive industries, multi-location campaigns, or full-funnel Google Advertising systems usually need higher budgets to collect useful data and optimise properly.

8. Can you manage Google Ads for businesses outside Malaysia?

Yes. We have executed campaigns across Malaysia and selected regional markets.
For regional campaigns, we can structure targeting, language, landing pages, reporting, and campaign governance based on market requirements.

9. Is there a minimum contract commitment?

We generally avoid unnecessary long lock-in contracts after the initial setup period.

That said, Google Advertising is a compounding channel. The first stage usually focuses on setup, tracking, baseline calibration, and early optimisation. Stronger performance comes when campaigns have enough time and data to improve.

Still have questions?

Talk directly to a senior consultant and get clarity on whether Google Advertising is the right growth channel for your business.

5,321%

Best-in-class ROAS · connected growth result

92%

Client retention rate

30min

Fit Discovery · 30-minute project-fit conversation

Get a Proposal →

or WhatsApp +6017-792-2540

MOF #357-0002356673 · Elite Growth Tech Sdn Bhd

Full Feature Breakdown

Complete Google Advertising plan specifications

Compare the scope of each Google Advertising plan based on ad spend level, campaign complexity, tracking requirements, creative support, and reporting depth.

Features	Lite	Pro Popular	Enterprise
Investment
Ad Spend Limit	RM1,000 – RM4,999/month ad spend (paid to networks)	RM5,000-RM30,000/month ad spend (paid to networks)	RM30,000+/monthly ad spend (paid to networks)
Ads Account Setup & Conversions Tracking Integrations (1 time setup per network)	RM2,500+	RM2,900+	RM3,800+
Initial Campaign Investment (Month 1)	RM 2,400 (First Month’s Management including Campaign Planning)	RM 4,500 (First Month’s Management, including Campaign Planning, Creative Development)	RM 11,600 (First Month’s Management, including Campaign Planning, Creative Development)
Progressive monthly management cost	RM 1,200	RM1,850 or 25% of ads spend, whichever is higher	20% of ad spend + RM500/mo. platform fee
Included Platforms/Networks
Google PPC Network	✔	✔	✔
Google Local Services Ads		✔	✔
Bing PPC Networks		✔	✔
Google Text Ad Remarketing & Banner Remarketing		✔	✔
Google customer match & audience match		✔	✔
Google Shopping Management		✔	✔
Management Deliverables
Driving campaigns results for SMEs, Corporate and Governments	✔	✔	✔
Initial campaign development & strategy	✔	✔	✔
Advanced keyword research and selection	2,000 Keywords	5,000 Keywords	10,000 Keywords
Industry analysis	✔	✔	✔
Ad campaign copywriting	✔	✔	✔
Ad copy performance A/B testing	Up to 1	Up to 2	Up to 4
Ongoing keyword development and tweaking	✔	✔	✔
Dynamic keyword insertion into ads	✔	✔	✔
Google analytics integration & goal tracking	✔	✔	✔
Strategic bid management	✔	✔	✔
PPC account settings monitoring (Ex. Geotargeting)	✔	✔	✔
15-mins Personal consultations per month	1	2	3
Monitoring clicks, conversions and click fraud activity	✔	✔	✔
Setup and management of rule-based bidding	✔	✔	✔
International PPC campaign management (Addtl. fees may apply)		✔	✔
Creative Deliverables
Setup of 1 Landing Page template			✔
Display Ad Creatives (One Time - No Edit)		One Time: 2 sets rapid display ads – 16 ads total	One Time: Up to 3 Sets of Custom Layout Display Ads – 24 Ads Total
Connected TV Commercial Ads (One Time - No Edit)		One Time: 1 15-second rapid ConnectedTV ad	One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total)
International Campaigns (SEM Only) - Each additional language monthly management cost		RM685	RM685
Performance Reporting
Monthly performance & analysis reporting	✔	✔	✔
Website conversion analysis reporting		✔	✔
Real time performance reporting dashboard			✔
Add Ons
Display Ads: Rapid CTA Layout – 4 Variation Sets for A/B Testing of 8 Sizes Each (32 Display Ads Total) & No Client Edits Included	RM1,500/month	RM1,500/month	RM1,500/month
Display Ads: Rapid CTA Layout – 6 Demographic / Age Cohort Sets of 8 Display Sizes (48 Display Ads Total) & No Client Edits Included	RM1,875/month	RM1,875/month	RM1,875/month
B2B Display Ads: Rapid CTA Layout – 10 Industry Ad Sets of 8 Display Sizes (80 Display Ads Total) & No Client Edits Included	RM3,000/month	RM3,000/month	RM3,000/month
Display Ads: Custom Layout – 1 Set of 8 Sizes & Up to 2 round of client edits	RM2,250/month	RM2,250/month	RM2,250/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds	RM600/month	RM600/month	RM600/month
ConnectedTV – Rapid CTA Layout Video Ad – 15 seconds – 2 CTV Ad Variants for A/B Performance Testing	RM850/month	RM850/month	RM850/month
ConnectedTV – Rapid CTA Layout Video Ad – 30 seconds	RM750/month	RM750/month	RM750/month
ConnectedTV – Rapid CTA Layout Video Ad for 15 + 30 seconds	RM950/month	RM950/month	RM950/month
Social Media Advertising	From RM1,200/month	From RM1,200/month	From RM1,200/month
Landing page performance testing	From RM3,750/month	From RM3,750/month	From RM3,750/month
Template landing page	From RM1,800/page	From RM1,800/page	From RM1,800/page
Custom Landing Page	From RM3,800/page	From RM3,800/page	From RM3,800/page
Translation Services	By Quote	By Quote	By Quote
Website conversion analysis implementation	By Quote	By Quote	By Quote

Need a custom scope or have specific questions? WhatsApp +6017-792-2540 →

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