Driving 319 Qualified Attendees for Signature Homes Dubai Property Roadshow
Real Estate & Property Management
United Arab Emirates
Enterprise
Challenges
SignatureHomes (Dubai), a leading name in luxury real estate, was gearing up for the Dubai Real Estate Expo 2023 at the Four Seasons Hotel Kuala Lumpur — a high-profile event designed to connect international property investors with Dubai’s premium developments.
However, prestige alone wasn’t enough. The real challenge lay in attracting the right audience — serious buyers and qualified investors — amid a crowded event landscape and limited local familiarity with the brand. SignatureHomes needed a data-driven digital strategy that could build awareness, amplify event visibility, and turn online interest into confirmed registrations.
Solutions
To help SignatureHomes (Dubai) achieve its event goals, KawanElite designed and executed a full-funnel digital strategy focused on visibility, engagement, and conversion. The approach combined creative storytelling with data intelligence — ensuring every digital impression brought SignatureHomes closer to the right audience.
1. Precision Audience Targeting
We identified and segmented high-value buyer personas across Malaysia’s property investment communities, using behavior-based targeting to reach audiences with proven interest in Dubai real estate opportunities.
2. Multi-Channel Campaign Deployment
Through coordinated campaigns on Facebook Ads, Instagram Ads, Google Ads, and LinkedIn Ads, we amplified event awareness across all major digital touchpoints. Each platform played a role — from building curiosity to driving traffic toward the event registration page.
3. Conversion-Optimized Landing Experience
A tailored landing page was developed to simplify registration and increase sign-ups. The page integrated event details, property highlights, and clear CTAs — supported by tracking tools to capture real-time engagement data.
4. Continuous Optimization with Real-Time Insights
Throughout the campaign, performance data was monitored daily. We refined creatives, audience groups, and placements to improve CTRs and lower cost-per-registration, ensuring optimal results within the campaign period.
These combined efforts led to a strong turnout, exceeding engagement and registration KPIs while positioning SignatureHomes (Dubai) as a premium international brand trusted by Malaysian investors.
The result was fantastic and it draw quality leads to the event throughout the 2 days event. I get both Dubai Properties buyers and agencies who seeking collaboration....
Justin Low
Sales Director, SignatureHomes (Dubai)
