Generating 180+ Venue Leads for BigDay Banquet with RM0 Ad Spend
Retail & Consumer Services
Malaysia
Starup
Challenges
Big Day Banquet, a premier event and wedding venue in Kluang, Johor, had already established a strong local presence through word of mouth and partnerships since 2022. However, their online visibility didn’t reflect the venue’s true potential. Despite having a website, the brand struggled to appear on the first page of search results and was overly reliant on referrals and walk-ins.
With increasing competition among event venues — particularly those investing heavily in ads — Big Day Banquet needed a sustainable digital strategy to attract high-quality venue leads organically, without recurring advertising costs. The goal was to position the venue as a top choice for weddings, corporate events, and celebrations, while ensuring a steady flow of genuine inquiries through search.
Solutions
1. Making the Website Easy to Find and Fast to Explore
We restructured the site for speed, clarity, and search discoverability — ensuring potential customers could easily find Big Day Banquet online and enjoy a seamless browsing experience. (Search-optimized website revamp.)
2. Turning the Brand Story into a Digital Experience
Rather than simply showcasing the venue, we designed the site to tell real stories — from elegant wedding setups to customer testimonials — creating an emotional connection that built trust and engagement. (Content experience design.)
3. Strengthening Local Presence and Visibility
We optimized Big Day Banquet’s Google profile, integrated local schema data, and built backlinks from event and wedding directories. Within months, the venue achieved the #1 Google ranking for major local search keywords. (Local SEO enhancement.)
4. Measuring What Matters, and Improving Continuously
By integrating Google Analytics and Search Console, we monitored organic performance in real-time — adjusting content, visuals, and metadata to steadily increase impressions and lead submissions. (Data-driven optimization.)
These combined efforts turned a once static website into a high-performing organic lead engine — driving 90+ inquiries, 33.6K search impressions, and consistent monthly leads, all with RM0 ad spend.
Kawan Elite has provided us a detailed strategy proposal with full analysis over our market industry, very professional and impressing. Did one of my best choice in 2022..
Sing Yee mok
Founder, BigDay Banquet
