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Melvin Wang
MarTech Strategist, Developer & Designer
4 min read
TL;DR — The Real Cost of Overpromising in Vendor Pitches Many vendors say “yes” to everything just to win the deal — even if they can’t actually deliver. This often leads to budget overruns, project delays, low-quality output, and stakeholder frustration. Watch for red flags: vague proposals, unrealistic timelines, buzzword overload, and a refusal to ... Read more
Melvin Wang
MarTech Strategist, Developer & Designer
2 min read
Why This Matters for Your Business As cyber threats evolve, scammers are increasingly targeting businesses through phishing emails, fake invoices, and impersonation scams. These fraudulent tactics can lead to financial losses, data breaches, and reputational damage. At Kawan Elite, we actively track, report, and update ongoing scam attempts that could affect our clients, partners, and ... Read more
Melvin Wang
MarTech Strategist, Developer & Designer
17 min read
Melvin Wang
MarTech Strategist, Developer & Designer
2 min read
SignatureHomes (Dubai) is a luxury real estate company renowned for its high-end properties and developments in Dubai. When they planned their Dubai Real Estate Expo 2023, they needed to generate significant buzz and attract high-profile attendees. For this, they turned to KawanElite to craft a targeted digital marketing strategy. The Challenge: Driving Registrations for a ... Read more
Melvin Wang
MarTech Strategist, Developer & Designer
2 min read
Finding the perfect venue is pivotal to your dream wedding day in Kluang. At BigDay Banquet, we combine elegance with advanced digital enhancements courtesy of our partnership with KawanElite, ensuring your wedding day is both breathtaking and seamlessly managed. Why Choose BigDay Banquet? BigDay Banquet has quickly become a landmark for luxury weddings in Kluang ... Read more
Melvin Wang
MarTech Strategist, Developer & Designer
1 min read
For over 30 years, Dermalogica has been a leader in professional skincare products, building a dedicated following of aestheticians through a focus on product quality and effectiveness. As Dermalogica’s reputation among skincare professionals has grown, it has expanded to 80 countries worldwide and developed a loyal base of in-home users. Challenge Skincare and cosmetic brands ... Read more
