By applying for this position, you will have the opportunity to work close to your home at Mercu Maybank, i-City, Shah Alam.

Minimum Qualifications

• Diploma in Marketing, Business, Communications, IT, or related field, or equivalent practical experience.
• 2+ years of hands-on experience in digital marketing, including social media, paid advertising, and SEO/SEM strategies.
• Proficient in Google Ads, Facebook Ads, and analytics tools such as Google Analytics and GA4.
• Strong copywriting and content creation skills for ads, blogs, and landing pages.
• Experience with marketing automation tools and CRM platforms.
• Excellent organizational and project management skills.

Preferred Qualifications

• Diploma in Marketing, technology, data or related fields.
• Certifications in Google Ads, Meta Ads, Looker Studio.
• Experience managing budgets and reporting on ROI metrics for campaigns.
• Knowledge of conversion rate optimization (CRO) and A/B testing.
• Familiarity with Martech tools, including Make.com, Looker Studio, Canva, ChatGPT and related tools.

About the Job

Kawan Elite is a fast-growing marketing techonology agency focused on driving measurable growth through advanced marketing strategies, analytics, and AI tools. We help businesses—from SMEs to large enterprises—scale their marketing efforts and improve ROI.

As a Digital Marketing Specialist, you will play a critical role in developing and executing digital marketing campaigns across multiple platforms. You will collaborate closely with our design, data, and development teams to ensure campaigns are optimized for performance and aligned with client objectives. Your expertise in performance marketing, content strategy, and analytics will help drive lead generation, brand awareness, and customer engagement.

You will also stay up-to-date with industry trends, tools, and best practices to continuously optimize strategies and provide innovative solutions to clients.

Responsibilities

• Plan, execute, and optimize multi-channel digital marketing campaigns (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
• Create compelling ad copies, graphic designs, short videos, and email marketing campaigns to drive conversions.
• Analyze campaign performance and generate data-driven insights to improve ROI.
• Develop and manage SEO strategies, including keyword research, on-page optimization, and backlink building.
• Collaborate with designers, developers, and data teams to align campaigns with business goals.
• Monitor and report on campaign performance using analytics tools and dashboards.
• Stay updated with the latest trends in digital marketing, including AI and Martech innovations.
• Manage budgets effectively and allocate resources to maximize returns.
• Provide recommendations for audience targeting, funnel strategies, and content optimization.
• Conduct competitor analysis and market research to identify growth opportunities.

Salary Range

The salary range for this position is RM2,300–RM3,300/month, depending on experience and qualifications.

Apply Now

and become part of our growing team at Kawan Elite!

FAQs

1. Where’s the working location?

Your will be reported and duty at our main office – Level 24, Mercu Maybank Icity Shah Alam, 40000 Selangor.

2. What company is kawan elite about?

Kawan Elite is a growth-focused marketing technology agency based in Icity,Shah Alam, Malaysia. It operates under the company name Elite Growth Tech Sdn Bhd and specializes in data-driven marketing strategies, conversion optimization, and technology integrations to help businesses achieve measurable growth.

Key Services Provided by Kawan Elite:

• Digital Marketing Campaigns – Including social media marketing, paid ads, and SEO.
• MarTech Advisory – Implementing marketing technologies like automation tools, CRM systems, and analytics platforms.
• Website Development – High-end websites designed for performance and conversions.
• Data Analytics & Insights – Using tools like Google Analytics and Looker Studio for data tracking and visualization.
• Customer Journey Mapping – Optimizing the customer experience to improve conversion rates.
• Training Programs – Offering workshops and competency-based training in digital marketing and MarTech strategies.

Kawan Elite’s Notable Clients:

Core Focus:

Kawan Elite positions itself as the driving force behind the scenes, empowering SMEs, corporates, and government entities to grow through advanced marketing strategies and technology adoption.

3. What are the key performance indicators (KPIs) for this role?

We evaluate performance based on different KPIs, some example as follows:-

• Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA).
• Lead generation and conversion rates from campaigns.
• Engagement metrics such as clicks, shares, and comments.
• SEO performance, including keyword rankings and organic traffic growth.
• Campaign reporting accuracy and insights for continuous optimization.

4. Is remote or hybrid work available for this position?

Currently, this position is on-site at Mercu Maybank, i-City, Shah Alam, to ensure close collaboration with the team.

5. Are there opportunities for professional growth and certifications?

Yes! We actively encourage:

• Certifications in Google Ads, Meta Blueprint, and SEO tools.
• Access to online training platforms and courses.
• Workshops and industry events to stay updated on trends.
• Clear career progression paths, from specialist roles to senior and leadership positions.

6. What types of clients or industries does the agency typically work with?

We work across multiple industries, including:

• Retail and Wholesale – Marketing campaigns for physical and e-commerce stores.
• Events and Venues – Driving leads and registrations for event spaces and expos.
• Hospitality and Tourism – Promoting destinations, eco-tourism, and resorts.
• B2B and SaaS – Lead generation campaigns and account-based marketing.
• Government – technology development and performance marketings/trainings.

We specialize in performance-driven marketing, focusing on measurable results and ROI for every client.

7. What is the salary range for this position?

The salary range for this position is RM2,300–RM3,300 per month, depending on experience and qualifications.