5213%
ROAS
Industry Average : 500%
92%
Retention Rate
Industry Average : 50%
“They are like Marketing Guru to us by planning and executing the whole rounded marketing strategy. Thank you Kawan Elite”
Mr Jason Tee – Jaya Depan Group Founder
93%
NPS
Industry Average : 50%
56% Reduction
In cost per click (CPC) after Kawan Elite took over project.
124% Increment
Increase in leads generated per month for a high end B2C client.
303% Attendees
Target Achieved for Dubai Property Roadshow Event Attendees KPI at Four Seasons Hotel KL.
12% Revenue Increment
Achieved additional 12% month-on-month revenue growth for retail business
125% Booking Growth
Full MarTech implementation for Brunei Barber Chain, boosting growth by 125%.
#1 Search Ranking
For multiple clients, driving organic traffic and business through Google Search.
500+ Campaigns Ran
18-years track record
100+ reviews
In-house Team
Attention To Details Workflows
What do our digital due dilligence services include?
We offer a complete digital audit and due dilligence for investors to uncover risks and opportunities, ensuring smarter investment decisions.
Collect essential data and stakeholder insights.
Workflows
In this phase, all relevant information is gathered from stakeholders, including website URLs, digital marketing platforms, and business documentation. The goal is to compile a comprehensive list of digital assets and establish the scope of the due diligence process, ensuring nothing is overlooked.
Review technical components
Workflows
This workflow focuses on assessing the target company’s digital infrastructure, including hosting, website performance, security protocols, and CMS functionality. Additionally, a thorough technical SEO audit is conducted to ensure optimal site health and compliance with industry standards.
Analyze SEO, PPC, and social media impact.
Workflows
This phase involves a detailed review of the company’s digital marketing efforts. It covers SEO performance, including backlinks and organic traffic trends, as well as an analysis of PPC campaigns, social media engagement, and email marketing effectiveness to assess overall digital marketing success.
Review content quality and customer journey.
Workflows
Here, the focus is on evaluating the quality of existing content and its impact on user engagement. A thorough review of the customer journey, including conversion funnels and competitor benchmarks, helps identify areas for improvement in content strategy and user experience optimization.
Ensure Legal Compliance
Workflows
In this workflow, the company’s compliance with data privacy laws such as GDPR and CCPA is examined. It involves reviewing legal documentation, customer data handling, and intellectual property rights to ensure all digital assets are properly licensed and protected from legal risks.
Deliver Findings & Actionable Insights
Workflows
The final phase compiles all findings into a comprehensive report, outlining risks, opportunities, and recommendations for improvement. This report is presented to stakeholders to guide decision-making regarding potential acquisitions, ensuring informed choices based on the company’s digital assets.
Content creation and optimizations
Workflows
Creating, producing, and publishing SEO content is streamlined and efficient with our SEO marketing services. Our search engine optimization company boasts an in-house team of skilled content marketers, copywriters, editors, and designers, ready to deliver. Prefer to handle content creation internally? No worries!
Here’s what you can expect:
- Track the ROI of each content piece
- Craft content for every stage of the funnel, from awareness to consideration
- Receive feedback, suggestions, and more through our project management system
With expertly crafted SEO content that resonates with your audience, your business can boost search rankings, drive more traffic, and increase conversion rates. Plus, you’ll strengthen your backlink profile, helping you rank for more competitive, high-converting keywords on search engines.
Your search for Digital Due Dilligence Services ends here
When your company partners with Kawan Elite, you
Recommend for company need build customize website with booking & appointment function to serve their customer better.
Tyger Lee
CEO, ITRecycle.com.my
Most importantly is the business results that KawanElite have created, more than 400% growth on the first trial, i cant wait to see what ...
Vince Lee
Group CEO, Pasaraya Rakan
Kawanelite is not only a website developer to us but more likely a Marketing Guru by planning and executing the whole rounded ....
Jason Tee
Managing Director, Jaya Depan Group
The result was fantastic and it draw quality leads to the event throughout the 2 days event. I get both buyers and agencies who seeking collaboration....
Justin Low
Sales Director, SignatureHomes (Dubai)
Unlock a 18% Increase in Acquisition Success with Kawan Elite’s Digital Due Diligence Services
Choose Kawan Elite, a dedicated marketing technology company, to solve your business’s martech challenges and achieving superior results
Dedicated Account Manager: Successfully Executed more than 500+ digital marketing technology campaigns
Forefront workflows: For optimizing, measuring, and reporting ROI
In-Depth Analysis: Of your business goals, industry, and competitors
Comprehensive Support: In-house project management software, 24/7 help desk, and direct client phone line
In-House Marketing
Limited Resources: One or two team members trying to keep up with fast-paced marketing advancements
Insufficient Analytics: Lacking a comprehensive suite for measuring and improving campaign performance
S.M.A.R.T. Goals: But limited resources needed to execute
Reporting Roadblocks: Leading to project delays and wasted spend
Typical Marketing Agency
Strategy Oversight: Dedicated account manager responsible for strategy, but requires your help implementing solutions
Limited Expertise: Results may fall short due to a team that lacks specialized knowledge and experience.
Cookie-Cutter Solutions: Checklists and generic solutions for optimizing your campaigns
Regular Support: But often unreliable when issues arise with your account
FAQ's about our Digital Due Dilligence Services
Digital due diligence is the process of evaluating a company’s online assets—like its website, SEO performance, paid media, social media presence, and overall digital strategy. This audit identifies risks, opportunities, and potential weaknesses in the digital ecosystem. For investors, it’s critical because digital channels are increasingly tied to revenue growth. According to a McKinsey & Company report, companies investing in digital channels have 5x more customer engagement and are growing their revenues at 5% faster than those without a strong digital strategy.
Kawan Elite’s expertise in MarTech helps clients evaluate whether digital assets align with business growth projections, improving acquisition decision-making.
Our digital due diligence includes website performance analysis (core web vitals, load speed), SEO, PPC campaign effectiveness, social media health, content marketing strategy, and cybersecurity risks. Each asset’s performance is measured using industry-leading tools such as Google Analytic 4.
Companies with optimized SEO can achieve a 14.6% close rate for leads, while paid media campaigns generate an average ROI of 200% (Google Ads). Kawan Elite ensures a comprehensive assessment of these assets to uncover growth potential and digital risks.
Digital assets can directly affect a company's value. A strong digital presence increases future scalability and customer acquisition, while weak assets (such as low organic traffic or unoptimized PPC campaigns) could signal revenue risks. Statista reports that global digital advertising revenue exceeded $600 billion in 2022, underlining how much value is tied to online channels.
A company with high organic traffic and optimized SEO can generate 10x more ROI compared to one relying solely on paid ads. At Kawan Elite, we help investors differentiate between companies with sustainable digital growth versus those at risk.
The timeframe depends on the size and complexity of the target company’s digital assets. For smaller companies, our Lite Plan delivers results in 2-3 weeks, while for larger firms requiring comprehensive reviews (Elite Plan), the process can take 8-10 weeks.
Kawan Elite’s martech expertise enables us to accelerate the due diligence process by using automated audits and real-time insights, reducing turnaround times without sacrificing thoroughness.
We use a range of martech tools for analysis, including SEMrush, Google Analytics 4, Hotjar (for user behavior), SE Ranking, Cloudflare, and Hootsuite for social media listening. These tools provide real-time data and allow us to track performance across multiple digital channels.
Unlike traditional due diligence that focuses primarily on financials, Kawan Elite’s martech approach integrates advanced digital marketing and data analytics, offering a 360-degree view of a company’s digital health.
To help you better understand the example, we provide 3 scenarios below for your references
Case Study 1: Acquisitions in the E-commerce Sector
- Company: A private equity firm was interested in acquiring an e-commerce business.
- Situation: The company had a strong sales pipeline but lacked transparency on its SEO performance, paid media efficiency, and cybersecurity infrastructure.
- Digital Due Diligence Insights: The firm conducted a comprehensive digital due diligence audit that revealed the company's heavy reliance on paid media, which accounted for 70% of its sales. Additionally, the SEO was weak, and there were multiple cybersecurity vulnerabilities. These findings led to a reduction in the company’s valuation, but the acquiring firm used this data to negotiate a better deal.
- Result: The acquiring company not only saved millions by adjusting the purchase price but also leveraged the insights from the audit to enhance the company's SEO and organic traffic, reducing paid media dependence and improving profit margins.
Case Study 2: Social Media Listening for Brand Acquisition
- Company: A major CPG (Consumer Packaged Goods) brand was evaluating a startup known for its innovative social media marketing strategies.
- Situation: The brand had a large follower base, but the CPG firm was unsure if the startup’s social media engagement and brand sentiment were sustainable.
- Digital Due Diligence Insights: A deep dive into the startup's social media presence using social media listening tools uncovered that while the startup had strong initial engagement, recent sentiment had turned negative due to product quality concerns. This trend was not immediately visible through typical metrics like follower growth but was captured through sentiment analysis and competitor comparisons.
- Result: The CPG firm adjusted its acquisition strategy, focusing on correcting these issues post-acquisition and developing a comprehensive plan to rebuild the brand’s reputation, ultimately turning it into a positive acquisition.
Case Study 3: SaaS Company Valuation Adjustment
- Company: A venture capital firm considered investing in a growing SaaS company with high customer acquisition rates but uncertain retention figures.
- Situation: The SaaS company showcased impressive growth, but the VC firm needed assurance about its long-term sustainability. The firm's digital due diligence focused on customer churn rate and SEO performance.
- Digital Due Diligence Insights: The digital audit revealed that a significant portion of the company's customers were acquired through paid channels, leading to a high acquisition cost and a relatively short customer lifecycle. The SEO audit also showed that the company’s reliance on PPC was unsustainable in the long run.
- Result: The VC firm used the insights to renegotiate the deal and worked with the SaaS company post-investment to improve its organic acquisition strategy, reducing customer acquisition costs and extending customer retention.
We assess risks such as cybersecurity vulnerabilities, reliance on paid media (with low organic growth), negative customer sentiment, and non-compliance with data regulations (e.g., GDPR, CCPA). Kawan Elite's martech experts help mitigate these risks by identifying technical debt, improving organic growth strategies, and ensuring data privacy compliance.
According to IBM Security, the average cost of a data breach in 2023 was $4.45 million. Our team identifies these vulnerabilities early, reducing exposure to expensive security breaches.
We track digital channel performance using metrics such as ROI from paid media, conversion rates from organic traffic, and engagement rates on social media. For example, we assess how efficiently paid media campaigns are converting clicks into sales and the overall customer acquisition cost (CAC) from digital channels.
For companies with optimized digital strategies, the average ROI from digital marketing investments is 38% higher than those relying on traditional methods (Deloitte). Kawan Elite’s expertise in martech helps our clients unlock the full value of their digital assets, ensuring maximum return on investment.
If we uncover significant risks, such as poor SEO practices, inefficient ad spend, or cybersecurity vulnerabilities, we provide a comprehensive report outlining the issues and actionable recommendations. Depending on the severity, this could influence negotiations or even lead to restructuring the deal.
By leveraging our martech expertise, Kawan Elite provides solutions to mitigate these issues, ensuring investors have the insights needed to proceed with confidence or renegotiate terms.
Transparent Digital Due Diligence Services Pricing Packages
| Features | Lite Plan | Pro (Most Popular) Plan | Elite Plan |
|---|---|---|---|
| Best for | Investors or M&A teams who need quick digital insights to inform early decisions. | private equity firms and buyers seeking a comprehensive digital analysis for informed acquisitions. | Best suited for executive teams requiring an extensive digital audit to guide high-stakes strategic investments. |
| Investment | RM18,000 | RM38,000 | RM75,000 |
| Technical Infrastructure Review | |||
| Website Speed Analysis | Load time, basic optimization recommendations | Full performance audit, core web vitals analysis | Comprehensive optimization, server & code analysis |
| Core Web Vitals Review | N/A | LCP, FID, CLS metrics assessment | Full optimization of all web vitals |
| Hosting & Security Review | SSL check, basic security vulnerabilities | Server uptime analysis, firewall & backup evaluation | Complete server infrastructure audit & security protocols |
| CMS & Platform Scalability Audit | N/A | CMS functionality and scalability | Full scalability review (updates, scaling capabilities) |
| Backup & Redundancy Review | N/A | Backup frequency check, basic redundancy plan | Full disaster recovery & backup strategy audit |
| Cybersecurity & Vulnerability Audit | N/A | Identify common vulnerabilities, basic penetration testing | Full-scale penetration testing, vulnerability mitigation |
| Digital Marketing Assessment | |||
| SEO Performance Review | Organic keyword ranking check, traffic trends | Keyword rankings, backlink profile, technical SEO issues | Comprehensive SEO audit, keyword strategy & competitor SEO |
| PPC Campaign Review | N/A | Audit of existing campaigns, ROAS evaluation | Full campaign audit, ad copy review, ROAS improvement plan |
| Social Media Engagement Overview | Basic follower count, engagement trends | In-depth engagement metrics, audience analysis | Full social strategy audit, follower quality, paid social |
| Content Marketing Review | N/A | High-performing content, keyword use in blog posts | Full content audit, competitive gap analysis |
| Paid Media Efficiency Analysis | N/A | CPC, CTR analysis, cost-effectiveness report | ROI-driven review of all paid channels, scaling opportunities |
| Social Media Listening | |||
| Social Media Listening Tools Review | N/A | Basic tools evaluation for mentions and trends | Comprehensive social listening tools setup, multi-platform coverage |
| Brand Sentiment Analysis | N/A | Review of brand sentiment across social platforms | Full sentiment analysis over 6-12 months of social mentions |
| Competitor Social Sentiment Analysis | N/A | Basic comparison of brand mentions vs competitors | Full competitor social listening and sentiment analysis |
| Web Traffic & Conversion Analysis | |||
| Traffic Source Overview | Google Analytics overview (top traffic sources) | Breakdown of organic, direct, paid, social, and referral | Full attribution analysis by traffic source and performance |
| Organic vs Paid Traffic | Overview of top-performing channels | Detailed channel performance (CPC, conversion rates) | Full organic vs paid strategy review and optimization |
| Conversion Rate Analysis | N/A | Basic conversion rate tracking | Full funnel analysis with recommendations to improve CR |
| Drop-off Point Identification | N/A | Funnel drop-off points identified for main pages | Full funnel optimization, detailed drop-off & fix strategy |
| Conversion Rate Optimization (CRO) | N/A | Basic CRO recommendations for landing pages | Full CRO strategy, multivariate testing recommendations |
| ROI from Digital Channels | N/A | Basic ROI from channels (PPC, organic) | Detailed ROI evaluation per channel, strategy to improve ROI |
| Analytics & Reporting | |||
| Google Analytics Setup Review | Tracking implementation review | GA4 setup review, event tracking evaluation | Full analytics audit, GA4 setup, and dashboard customization |
| Tag Manager Audit | N/A | Basic review of tags and triggers | Full GTM audit with enhanced tracking recommendations |
| Custom Dashboard Creation | N/A | Dashboard setup for basic KPIs | Full tailored dashboard based on client’s needs and metrics |
| KPI Performance Reporting | Bounce rate, page views, traffic report | Conversion rates, time on page, funnel analysis | Comprehensive KPI tracking and improvement recommendations |
| Content Audit | |||
| Content Quality Review | Basic content check for readability | Detailed review of top-performing content, keyword usage | Full content audit, competitive gap analysis, optimization plan |
| Duplicate Content Check | Scan for basic duplicate content issues | Full duplicate content review, addressing site-wide issues | In-depth content optimization to eliminate duplicates |
| Keyword Optimization & Gaps | N/A | Identify content gaps, missing keyword opportunities | Full keyword gap analysis, competitive keyword strategy |
| Competitor Benchmarking | |||
| Competitor Digital Strategy Analysis | N/A | Overview of top competitors’ SEO and social strategies | In-depth analysis of 3-5 competitors across all digital channels |
| Market Positioning Review | N/A | Basic competitive landscape review | Comprehensive market analysis for positioning strategy |
| Market Trends & Growth Opportunities | N/A | Review of digital market trends | Full analysis of trends and potential growth opportunities |
| Compliance & Legal Review | |||
| GDPR & Data Protection Review | N/A | Basic GDPR compliance check | Full GDPR, CCPA, and data protection compliance audit |
| Legal Disclaimer & Policies Review | N/A | Review of terms, privacy policies, and disclaimers | Comprehensive legal audit of terms, conditions, and privacy |
| Customer Reviews & Reputation | |||
| Online Reputation Overview | Google reviews and general sentiment analysis | In-depth review sentiment on key review platforms | Full sentiment analysis and strategy for improving reputation |
| Sentiment Analysis | N/A | Review of customer sentiment on social platforms | Full sentiment analysis across all digital touchpoints |
| Risks and Opportunities | |||
| Digital Risk Identification | Basic risk identification (SEO & security) | Full risk identification and mitigation plan | Comprehensive risk identification (security, marketing, SEO) |
| Growth Opportunity Identification | Identify basic growth opportunities | Review for potential growth in SEO, PPC, and content | Comprehensive growth strategy based on competitor analysis |
| Competitor Gaps Analysis | N/A | Identify gaps in competitor strategies | Full gap analysis in competitor SEO, PPC, and content strategies |
| Delivery Timeframe | 2-3 weeks | 4-6 weeks | 8-10 weeks |
| Add-Ons | |||
| Additional Stakeholder Meeting (per meeting) | RM1,500 | RM1,500 | RM1,500 |
| Custom Dashboard Creation (per extra set) | RM5,000 | RM5,000 | RM5,000 |
| In-depth Competitor Analysis (3-5 competitors) | RM7,000 | RM7,000 | RM7,000 |
| Advanced Social Media Listening (multi-platform) | RM5,000 | RM5,000 | RM5,000 |
| Additional Conversion Funnel Review (new section) | RM3,500 | RM3,500 | RM3,500 |
| Weekly Check-in Calls (per week) | RM1,500 | RM1,500 | RM1,500 |
| Post-delivery Monthly Support (per month) | RM3,000 | RM3,000 | RM3,000 |
| Custom API Integration | From RM10,000+ | From RM10,000+ | From RM10,000+ |
| On-site Training for Your Team (1-day) - Max 10 pax | RM15,000/day | RM15,000/day | RM15,000/day |